{"id":3461,"date":"2026-02-26T12:55:46","date_gmt":"2026-02-26T12:55:46","guid":{"rendered":"https:\/\/hywick.com\/?p=3461"},"modified":"2026-10-20T11:10:49","modified_gmt":"2026-10-20T11:10:49","slug":"ajans-raporlarina-gercekten-guvenebilir-misiniz","status":"publish","type":"post","link":"https:\/\/hywick.com\/en\/ajans-raporlarina-gercekten-guvenebilir-misiniz\/","title":{"rendered":"Can You Really Trust Agency Reports?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3461\" class=\"elementor elementor-3461\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26c2e3d5 e-con-full e-flex e-con e-parent\" data-id=\"26c2e3d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee62a8a elementor-widget elementor-widget-html\" data-id=\"ee62a8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!--\n  hyWick Blog \u2014 Ajans Raporlar\u0131na Ger\u00e7ekten G\u00fcvenebilir misiniz?\n  Elementor \"HTML\" bile\u015fenine oldu\u011fu gibi yap\u0131\u015ft\u0131r\u0131n (sayfa \u015fablonu: tam geni\u015flik).\n-->\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Nunito:wght@300;400;500;600;700;800;900&display=swap\" rel=\"stylesheet\">\n<style>\n  * { box-sizing: border-box; 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} .cta-app { padding: 20px 24px !important; } .content-pad img[alt^=\"Bir marka sahibi\"] { aspect-ratio: 4 \/ 3 !important; } }\n\n  #hw-blog *, #hw-blog *::before, #hw-blog *::after { box-sizing: border-box; }\n  #hw-blog h1, #hw-blog h2, #hw-blog p { font-family: 'Nunito', sans-serif; text-transform: none; }\n  #hw-blog img, #hw-blog svg { max-width: none; }\n  #hw-blog article img { max-width: 100%; height: auto; }\n  #hw-blog [style*=\"--x:btn\"]:hover { color: #fff; }\n  #hw-blog [style*=\"--x:btn2\"]:hover { color: #241E60; }\n  @supports (animation-timeline: view()) { @media (prefers-reduced-motion: no-preference) { #hw-blog [data-reveal] { animation: hwbUp both; animation-timeline: view(); animation-range: entry 0% cover 28%; } } }\n  @keyframes hwbUp { from { opacity: 0; transform: translateY(34px); } to { opacity: 1; transform: none; } }\n  .site-main:has(#hw-blog), .page-content:has(#hw-blog), .entry-content:has(#hw-blog), .elementor:has(#hw-blog),\n  .e-con:has(#hw-blog), .e-con-inner:has(#hw-blog), .elementor-section:has(#hw-blog), .elementor-container:has(#hw-blog),\n  .elementor-column:has(#hw-blog), .elementor-widget-wrap:has(#hw-blog), .elementor-widget:has(#hw-blog), .elementor-widget:has(#hw-blog) > .elementor-widget-container { padding: 0 !important; margin: 0 !important; max-width: none !important; width: 100% !important; gap: 0 !important; }\n  .e-con:has(#hw-blog) { --padding-top: 0px !important; --padding-right: 0px !important; --padding-bottom: 0px !important; --padding-left: 0px !important; --content-width: 100% !important; --container-max-width: 100% !important; }\n<\/style>\n<div id=\"hw-blog\" data-no-translation data-no-dynamic-translation style=\"font-family: 'Nunito', sans-serif; color: #102218; position: relative; overflow-x: hidden;\">\n\n  <article lang=\"tr\" data-screen-label=\"Blog Yaz\u0131s\u0131\" class=\"content-pad\" style=\"max-width: 1340px; margin: 0 auto; padding: 150px 48px 40px;\">\n    <header style=\"display: flex; flex-direction: column; align-items: center; text-align: center; gap: 26px; max-width: 980px; margin: 0 auto;\">\n      <div style=\"display: inline-flex; align-items: center; gap: 12px; padding: 5px 18px 5px 5px; border-radius: 999px; background: rgba(255,255,255,0.65); border: 1px solid rgba(255,255,255,0.95); box-shadow: 0 10px 24px -14px rgba(43,33,104,0.35); font-size: 14px;\">\n        <span style=\"display: inline-flex; align-items: center; gap: 8px; padding: 0 2px 0 0; color: #5B36C4; font-weight: 700;\"><span style=\"width: 30px; height: 30px; border-radius: 50%; background: #fff; box-shadow: inset 0 0 0 1px rgba(34,19,98,0.1); display: grid; place-items: center;\"><img decoding=\"async\" src=\"https:\/\/hywick.com\/wp-content\/uploads\/2026\/07\/icon-logo.png\" alt=\"\" style=\"width: 16px; height: 16px; object-fit: contain;\"><\/span>Raporlama<\/span>\n        <span aria-hidden=\"true\" style=\"width: 1px; height: 16px; background: rgba(34,19,98,0.16);\"><\/span>\n        <span style=\"font-weight: 600; color: #4A4E66;\">10 \u015eubat 2026 \u00b7 10 dk okuma<\/span>\n      <\/div>\n      <h1 style=\"font-weight: 300; font-size: clamp(36px, 4.6vw, 68px); line-height: 1.08; letter-spacing: -0.04em; margin: 0; color: #221362; text-wrap: balance;\">Ajans raporlar\u0131na <strong style=\"font-weight: 700; background: linear-gradient(135deg, #6366f1 0%, #8b5cf6 50%, #a855f7 100%); -webkit-background-clip: text; background-clip: text; color: transparent;\">ger\u00e7ekten g\u00fcvenebilir misiniz?<\/strong><\/h1>\n    <\/header>\n\n    <img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/hywick.com\/wp-content\/uploads\/2026\/10\/ajans-raporlari.webp\" width=\"2048\" height=\"1152\" fetchpriority=\"high\" alt=\"Bir marka sahibi, ajans raporunu kendi panelindeki verilerle kar\u015f\u0131la\u015ft\u0131r\u0131yor\" style=\"display: block; width: 100%; aspect-ratio: 21 \/ 9; object-fit: cover; object-position: 60% 55%; border-radius: 28px; margin-top: 64px; box-shadow: 0 40px 90px -40px rgba(43,33,104,0.5);\">\n\n    <div style=\"display: flex; flex-direction: column; gap: 24px; max-width: 760px; margin: 72px auto 0;\">\n      <p style=\"margin: 0; font-weight: 400; font-size: 21px; line-height: 1.7; color: #221362; text-wrap: pretty;\">Her ay ajans\u0131n\u0131zdan \u015f\u0131k bir PDF gelir: grafikler y\u00fckseli\u015fte, ROAS hedefin \u00fczerinde, eri\u015fim rekor k\u0131r\u0131yor. Rapor profesyonel g\u00f6r\u00fcn\u00fcr, sunum ak\u0131c\u0131d\u0131r. Ama bir soru akl\u0131n\u0131z\u0131n bir k\u00f6\u015fesinde durur: <strong style=\"font-weight: 700; color: #221362;\">\"Bu rakamlar do\u011fruysa, neden banka hesab\u0131mdaki tablo bu kadar parlak de\u011fil?\"<\/strong><\/p>\n      <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Ajans raporlar\u0131na duyulan bu \u015f\u00fcphe haks\u0131z de\u011fil \u2014 ama \u00e7o\u011fu zaman yanl\u0131\u015f yere y\u00f6neltiliyor. Sorun genellikle ajans\u0131n k\u00f6t\u00fc niyeti de\u011fil; raporun <em>do\u011fru ama eksik<\/em> olmas\u0131d\u0131r. Bu ikisi \u00e7ok farkl\u0131 \u015feylerdir.<\/p>\n      <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Bu yaz\u0131da, ajans raporlar\u0131n\u0131n neden yan\u0131lt\u0131c\u0131 olabilece\u011fini, hangi rakamlara dikkat etmeniz gerekti\u011fini ve raporu kendi verinizle nas\u0131l do\u011frulayaca\u011f\u0131n\u0131z\u0131 anlat\u0131yoruz.<\/p>\n      <nav aria-label=\"Yaz\u0131da neler var\" style=\"margin: 12px 0; padding: 28px 32px; border-radius: 20px; background: rgba(255,255,255,0.6); border: 1px solid rgba(255,255,255,0.9); box-shadow: 0 18px 44px -26px rgba(43,33,104,0.3);\">\n        <div style=\"font-weight: 800; font-size: 15px; color: #221362; margin-bottom: 12px;\">Yaz\u0131da Neler Var?<\/div>\n        <ol style=\"margin: 0; padding-left: 20px; display: flex; flex-direction: column; gap: 6px; font-size: 16px; line-height: 1.6; color: #3D4466;\">\n          <li><a href=\"#a1\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">\"Do\u011fru ama eksik\" tuza\u011f\u0131<\/a><\/li>\n          <li><a href=\"#a2\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">\u015ei\u015firilen ciro sorunu<\/a><\/li>\n          <li><a href=\"#a3\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">Se\u00e7ilmi\u015f metrikler<\/a><\/li>\n          <li><a href=\"#a4\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">ROAS ve k\u00e2r fark\u0131<\/a><\/li>\n          <li><a href=\"#a5\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">Raporu nas\u0131l do\u011frulars\u0131n\u0131z?<\/a><\/li>\n          <li><a href=\"#a6\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">\u0130yi ajansla \u00e7al\u0131\u015fman\u0131n yolu<\/a><\/li>\n        <\/ol>\n      <\/nav>\n      <section id=\"a1\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">\"Do\u011fru Ama Eksik\" Tuza\u011f\u0131<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Ajans raporlar\u0131ndaki rakamlar genellikle ger\u00e7ektir. Google Ads paneli 4.2 ROAS g\u00f6steriyorsa, ajans da raporunda 4.2 yazar. Yalan s\u00f6ylemez. Ama bu rakam, hik\u00e2yenin tamam\u0131 de\u011fildir.<\/p>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Ajans, kendi y\u00f6netti\u011fi kanal\u0131n verisine eri\u015fir \u2014 ama sizin \u00fcr\u00fcn marj\u0131n\u0131z\u0131, iade oran\u0131n\u0131z\u0131, kargo maliyetinizi ya da di\u011fer kanallardaki sat\u0131\u015flar\u0131 \u00e7o\u011fu zaman bilmez. Dolay\u0131s\u0131yla raporunda g\u00f6sterebildi\u011fi tek \u015fey, kendi g\u00f6rebildi\u011fi kadar\u0131d\u0131r. Bu, kas\u0131tl\u0131 bir \u00e7arp\u0131tma de\u011fil; sadece s\u0131n\u0131rl\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131d\u0131r.<\/p>\n        <p style=\"margin: 8px 0; padding: 28px 32px; border-radius: 20px; background: rgba(255,255,255,0.6); border: 1px solid rgba(255,255,255,0.9); box-shadow: 0 18px 44px -26px rgba(43,33,104,0.3); font-weight: 600; font-size: 20px; line-height: 1.6; letter-spacing: -0.01em; color: #221362; text-wrap: pretty;\">Rapor do\u011fru olabilir ama eksikse, yine de yanl\u0131\u015f kararlar ald\u0131r\u0131r. G\u00fcven, do\u011frulukta de\u011fil b\u00fct\u00fcnl\u00fcktedir.<\/p>\n      <\/section>\n      <section id=\"a2\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">\u015ei\u015firilen Ciro Sorunu<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">En yayg\u0131n yan\u0131lg\u0131, at\u0131f (attribution) \u00e7ak\u0131\u015fmas\u0131ndan do\u011far. Meta reklam\u0131 g\u00f6ren ve sonra Google'da markan\u0131z\u0131 arat\u0131p sat\u0131n alan bir m\u00fc\u015fteri, hem Meta raporunda hem Google raporunda \"d\u00f6n\u00fc\u015f\u00fcm\" olarak g\u00f6r\u00fcn\u00fcr. \u0130ki ajans (ya da iki kanal raporu) ayn\u0131 sat\u0131\u015f\u0131 kendine mal eder.<\/p>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Sonu\u00e7: raporlar\u0131n toplad\u0131\u011f\u0131n\u0131z cirosu, ger\u00e7ek cironuzun \u00e7ok \u00fczerinde \u00e7\u0131kar. Meta \"150.000 TL ciro getirdim\" der, Google \"120.000 TL ciro getirdim\" der, ama ger\u00e7ek toplam sat\u0131\u015f\u0131n\u0131z 200.000 TL'dir. Aradaki 70.000 TL \u00e7ift say\u0131md\u0131r.<\/p>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Bunu fark etmenin tek yolu, reklam raporlar\u0131n\u0131 kendi ger\u00e7ek sat\u0131\u015f verinizle (site + pazar yeri toplam sipari\u015f) kar\u015f\u0131la\u015ft\u0131rmakt\u0131r. Rakamlar tutmuyorsa, at\u0131f \u00e7ak\u0131\u015fmas\u0131 var demektir.<\/p>\n      <\/section>\n      <section id=\"a3\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">Se\u00e7ilmi\u015f Metrikler (Cherry-Picking)<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">\u0130yi bir ayl\u0131k rapor, iyi giden metrikleri \u00f6ne \u00e7\u0131kar\u0131r \u2014 bu insani ve anla\u015f\u0131l\u0131r. Ama bir ay \"eri\u015fim %120 artt\u0131\" derken, bir sonraki ay eri\u015fimden hi\u00e7 bahsedip d\u00f6n\u00fc\u015f\u00fcme ge\u00e7mesi, bir \u00f6r\u00fcnt\u00fcd\u00fcr. Vitrine hangi metri\u011fin kondu\u011fu, o ay hangi metri\u011fin iyi gitti\u011fine g\u00f6re de\u011fi\u015fiyorsa, dikkatli olun.<\/p>\n        <h3 style=\"font-weight: 700; font-size: 20px; line-height: 1.3; margin: 8px 0 0; color: #221362;\">Dikkat \u00c7eken \u0130\u015faretler<\/h3>\n        <ul style=\"margin: 0; padding-left: 22px; display: flex; flex-direction: column; gap: 10px; font-weight: 400; font-size: 18px; line-height: 1.75; color: #3D4466;\">\n          <li>Her ay farkl\u0131 bir \"ba\u015far\u0131 metri\u011fi\" \u00f6ne \u00e7\u0131kar\u0131l\u0131yorsa.<\/li>\n          <li>Eri\u015fim, g\u00f6sterim, t\u0131klama gibi \"vanity\" metrikler ciro ve k\u00e2r\u0131n \u00f6n\u00fcne ge\u00e7iyorsa.<\/li>\n          <li>Ge\u00e7en d\u00f6nemle kar\u015f\u0131la\u015ft\u0131rma yap\u0131lm\u0131yor, sadece mutlak say\u0131lar veriliyorsa.<\/li>\n          <li>K\u00f6t\u00fc giden kampanyalar rapordan hi\u00e7 bahsedilmiyorsa.<\/li>\n        <\/ul>\n      <\/section>\n      <section id=\"a4\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">ROAS ve Ger\u00e7ek K\u00e2r Fark\u0131<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Ajanslar\u0131n \u00e7o\u011fu performans\u0131 ROAS ile \u00f6l\u00e7er, \u00e7\u00fcnk\u00fc eri\u015febildikleri tek veri budur: harcama ve ciro. Ama daha \u00f6nce de de\u011findi\u011fimiz gibi, ROAS ciro bazl\u0131d\u0131r \u2014 k\u00e2r bazl\u0131 de\u011fil.<\/p>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">\u00dcr\u00fcn marj\u0131n\u0131z %20, iade oran\u0131n\u0131z %15 ise, 4.0 ROAS g\u00f6steren bir kampanya ger\u00e7ekte ba\u015faba\u015f noktas\u0131nda ya da alt\u0131nda olabilir. Ajans bunu bilmez \u00e7\u00fcnk\u00fc marj\u0131n\u0131z\u0131 ve iade oran\u0131n\u0131z\u0131 g\u00f6rmez. Rapor \"kampanya ba\u015far\u0131l\u0131\" der; ger\u00e7ekte kampanya sizi k\u00e2ra ge\u00e7irmiyordur.<\/p>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Bu y\u00fczden ajansa sadece ROAS hedefi vermek yerine, POAS (k\u00e2r bazl\u0131 geri d\u00f6n\u00fc\u015f) veya net k\u00e2r bazl\u0131 bir hedef vermek \u00e7ok daha sa\u011fl\u0131kl\u0131d\u0131r \u2014 ama bunun i\u00e7in ajans\u0131n bu verilere eri\u015febilmesi gerekir.<\/p>\n      <\/section>\n      <section id=\"a5\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">Raporu Kendi Verinizle Nas\u0131l Do\u011frulars\u0131n\u0131z?<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Ajans raporuna g\u00fcvenmemek yerine, onu <strong style=\"font-weight: 700; color: #221362;\">do\u011frulayabilir<\/strong> hale gelmek gerekir. Bunun i\u00e7in basit bir \u00e7apraz kontrol yeterlidir:<\/p>\n        <ul style=\"margin: 0; padding-left: 22px; display: flex; flex-direction: column; gap: 10px; font-weight: 400; font-size: 18px; line-height: 1.75; color: #3D4466;\">\n          <li><strong style=\"font-weight: 700; color: #221362;\">Toplam reklam harcamas\u0131:<\/strong> T\u00fcm platformlar\u0131n ger\u00e7ek harcamas\u0131n\u0131 toplay\u0131n.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Toplam ger\u00e7ek sat\u0131\u015f:<\/strong> Site + t\u00fcm pazar yerlerinden gelen net sipari\u015fleri toplay\u0131n.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Ger\u00e7ek blended ROAS:<\/strong> Toplam sat\u0131\u015f \/ toplam reklam harcamas\u0131. Bu, tek tek raporlar\u0131n ROAS'\u0131ndan genellikle d\u00fc\u015f\u00fck \u00e7\u0131kar \u2014 ve ger\u00e7e\u011fe daha yak\u0131nd\u0131r.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Net k\u00e2r kontrol\u00fc:<\/strong> Bu sat\u0131\u015flardan komisyon, kargo, iade ve \u00fcr\u00fcn maliyetini d\u00fc\u015f\u00fcn.<\/li>\n        <\/ul>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Bu \u00e7apraz kontrol\u00fc her ay yapt\u0131\u011f\u0131n\u0131zda, ajans raporuyla ger\u00e7ek tablo aras\u0131ndaki fark\u0131 net g\u00f6r\u00fcrs\u00fcn\u00fcz. Fark makulse, ajans\u0131n\u0131z iyi i\u015f \u00e7\u0131kar\u0131yordur. Fark b\u00fcy\u00fckse, konu\u015facak bir konunuz var demektir.<\/p>\n      <\/section>\n      <section id=\"a6\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">\u0130yi Ajansla Do\u011fru \u0130li\u015fki Kurmak<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Ama\u00e7 ajans\u0131 yakalamak de\u011fil \u2014 birlikte daha iyi kararlar almakt\u0131r. Kendi ba\u011f\u0131ms\u0131z verinize sahip oldu\u011funuzda, ajansla ili\u015fkiniz de de\u011fi\u015fir: tart\u0131\u015fma \"senin raporun mu do\u011fru\" de\u011fil, \"bu veriye g\u00f6re ne yapal\u0131m\" olur. Bu, ajans i\u00e7in de rahatlat\u0131c\u0131d\u0131r.<\/p>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\"><a href=\"https:\/\/hywick.com\/\" style=\"color: #5B36C4; font-weight: 700;\">hyWick<\/a> bu ba\u011f\u0131ms\u0131z g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc sa\u011flar. T\u00fcm reklam ve sat\u0131\u015f verinizi tek panelde birle\u015ftirir; blended ROAS'\u0131, net k\u00e2r\u0131 ve ger\u00e7ek at\u0131f\u0131 otomatik hesaplar. Ajans raporunu a\u00e7t\u0131\u011f\u0131n\u0131zda, elinizde onu do\u011frulayacak kendi tablonuz olur. B\u00f6ylece hem ajans\u0131n\u0131zla daha sa\u011fl\u0131kl\u0131 \u00e7al\u0131\u015f\u0131r, hem de kararlar\u0131 tahminle de\u011fil veriyle al\u0131rs\u0131n\u0131z.<\/p>\n      <\/section>\n      <section style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">Sonu\u00e7<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Ajans raporlar\u0131 \u00e7o\u011fu zaman yalan s\u00f6ylemez \u2014 ama tek ba\u015f\u0131na eksik kal\u0131r. \u00c7ift say\u0131lan ciro, k\u00e2r yerine ciro odakl\u0131 ROAS ve se\u00e7ilmi\u015f metrikler, do\u011fru rakamlardan yanl\u0131\u015f sonu\u00e7lar \u00e7\u0131karman\u0131za yol a\u00e7ar.<\/p>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">\u00c7\u00f6z\u00fcm, ajansa g\u00fcvenmeyi b\u0131rakmak de\u011fil; raporu do\u011frulayacak kendi ba\u011f\u0131ms\u0131z verinize sahip olmakt\u0131r. Ger\u00e7e\u011fi net g\u00f6rd\u00fc\u011f\u00fcn\u00fczde, hem do\u011fru ajans\u0131 ay\u0131rt eder hem de do\u011fru karar\u0131 verirsiniz.<\/p>\n      <\/section>\n    <\/div>\n  <\/article>\n  <article hidden lang=\"en\" data-screen-label=\"Blog Yaz\u0131s\u0131\" class=\"content-pad\" style=\"max-width: 1340px; margin: 0 auto; padding: 150px 48px 40px;\">\n    <header style=\"display: flex; flex-direction: column; align-items: center; text-align: center; gap: 26px; max-width: 980px; margin: 0 auto;\">\n      <div style=\"display: inline-flex; align-items: center; gap: 12px; padding: 5px 18px 5px 5px; border-radius: 999px; background: rgba(255,255,255,0.65); border: 1px solid rgba(255,255,255,0.95); box-shadow: 0 10px 24px -14px rgba(43,33,104,0.35); font-size: 14px;\">\n        <span style=\"display: inline-flex; align-items: center; gap: 8px; padding: 0 2px 0 0; color: #5B36C4; font-weight: 700;\"><span style=\"width: 30px; height: 30px; border-radius: 50%; background: #fff; box-shadow: inset 0 0 0 1px rgba(34,19,98,0.1); display: grid; place-items: center;\"><img decoding=\"async\" src=\"https:\/\/hywick.com\/wp-content\/uploads\/2026\/07\/icon-logo.png\" alt=\"\" style=\"width: 16px; height: 16px; object-fit: contain;\"><\/span>Reporting<\/span>\n        <span aria-hidden=\"true\" style=\"width: 1px; height: 16px; background: rgba(34,19,98,0.16);\"><\/span>\n        <span style=\"font-weight: 600; color: #4A4E66;\">February 10, 2026 \u00b7 10 min read<\/span>\n      <\/div>\n      <h1 style=\"font-weight: 300; font-size: clamp(36px, 4.6vw, 68px); line-height: 1.08; letter-spacing: -0.04em; margin: 0; color: #221362; text-wrap: balance;\">Can you really <strong style=\"font-weight: 700; background: linear-gradient(135deg, #6366f1 0%, #8b5cf6 50%, #a855f7 100%); -webkit-background-clip: text; background-clip: text; color: transparent;\">trust agency reports?<\/strong><\/h1>\n    <\/header>\n\n    <img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/hywick.com\/wp-content\/uploads\/2026\/10\/ajans-raporlari.webp\" width=\"2048\" height=\"1152\" fetchpriority=\"high\" alt=\"Bir marka sahibi, ajans raporunu kendi panelindeki verilerle kar\u015f\u0131la\u015ft\u0131r\u0131yor\" style=\"display: block; width: 100%; aspect-ratio: 21 \/ 9; object-fit: cover; object-position: 60% 55%; border-radius: 28px; margin-top: 64px; box-shadow: 0 40px 90px -40px rgba(43,33,104,0.5);\">\n\n    <div style=\"display: flex; flex-direction: column; gap: 24px; max-width: 760px; margin: 72px auto 0;\">\n      <p style=\"margin: 0; font-weight: 400; font-size: 21px; line-height: 1.7; color: #221362; text-wrap: pretty;\">Every month, a polished PDF arrives from your agency: charts trending up, ROAS above target, reach breaking records. The report looks professional and the presentation flows. But one question lingers in the back of your mind: <strong style=\"font-weight: 700; color: #221362;\">\"If these numbers are right, why doesn\u2019t my bank account look this good?\"<\/strong><\/p>\n      <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">This doubt about agency reports isn\u2019t unfounded \u2014 but it\u2019s often aimed at the wrong target. The problem usually isn\u2019t bad intent on the agency\u2019s part; it\u2019s that the report is <em>accurate but incomplete<\/em>. Those are two very different things.<\/p>\n      <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">In this article, we explain why agency reports can be misleading, which numbers you should watch and how to verify the report with your own data.<\/p>\n      <nav aria-label=\"Yaz\u0131da neler var\" style=\"margin: 12px 0; padding: 28px 32px; border-radius: 20px; background: rgba(255,255,255,0.6); border: 1px solid rgba(255,255,255,0.9); box-shadow: 0 18px 44px -26px rgba(43,33,104,0.3);\">\n        <div style=\"font-weight: 800; font-size: 15px; color: #221362; margin-bottom: 12px;\">What\u2019s in This Article?<\/div>\n        <ol style=\"margin: 0; padding-left: 20px; display: flex; flex-direction: column; gap: 6px; font-size: 16px; line-height: 1.6; color: #3D4466;\">\n          <li><a href=\"#en-a1\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">The \"accurate but incomplete\" trap<\/a><\/li>\n          <li><a href=\"#en-a2\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">The inflated revenue problem<\/a><\/li>\n          <li><a href=\"#en-a3\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">Cherry-picked metrics<\/a><\/li>\n          <li><a href=\"#en-a4\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">ROAS vs. profit<\/a><\/li>\n          <li><a href=\"#en-a5\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">How to verify the report<\/a><\/li>\n          <li><a href=\"#en-a6\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">How to work well with a good agency<\/a><\/li>\n        <\/ol>\n      <\/nav>\n      <section id=\"en-a1\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">The \"Accurate But Incomplete\" Trap<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">The numbers in agency reports are usually real. If the Google Ads dashboard shows a 4.2 ROAS, the agency writes 4.2 in its report. It isn\u2019t lying. But that number isn\u2019t the whole story.<\/p>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">An agency has access to the data of the channel it manages \u2014 but it usually doesn\u2019t know your product margin, return rate, shipping cost or sales in other channels. So the only thing it can show in its report is what it can see. This isn\u2019t deliberate distortion; it\u2019s simply a limited point of view.<\/p>\n        <p style=\"margin: 8px 0; padding: 28px 32px; border-radius: 20px; background: rgba(255,255,255,0.6); border: 1px solid rgba(255,255,255,0.9); box-shadow: 0 18px 44px -26px rgba(43,33,104,0.3); font-weight: 600; font-size: 20px; line-height: 1.6; letter-spacing: -0.01em; color: #221362; text-wrap: pretty;\">A report can be accurate, but if it\u2019s incomplete it still leads to wrong decisions. Trust lies not in accuracy, but in completeness.<\/p>\n      <\/section>\n      <section id=\"en-a2\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">The Inflated Revenue Problem<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">The most common misconception comes from attribution overlap. A customer who sees a Meta ad and then searches for your brand on Google before buying shows up as a \"conversion\" in both the Meta report and the Google report. Two agencies (or two channel reports) claim the same sale.<\/p>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">The result: the revenue you get by adding up the reports comes out far higher than your real revenue. Meta says \"I brought in 150,000 TL\", Google says \"I brought in 120,000 TL\", but your real total sales are 200,000 TL. The 70,000 TL difference is double counting.<\/p>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">The only way to notice this is to compare ad reports with your own real sales data (total orders from your site + marketplaces). If the numbers don\u2019t add up, there\u2019s attribution overlap.<\/p>\n      <\/section>\n      <section id=\"en-a3\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">Cherry-Picked Metrics<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">A good monthly report highlights the metrics that went well \u2014 that\u2019s human and understandable. But if one month it says \"reach is up 120%\" and the next month it skips reach entirely and moves on to conversions, that\u2019s a pattern. If the metric in the shop window changes depending on which one did well that month, be careful.<\/p>\n        <h3 style=\"font-weight: 700; font-size: 20px; line-height: 1.3; margin: 8px 0 0; color: #221362;\">Warning Signs<\/h3>\n        <ul style=\"margin: 0; padding-left: 22px; display: flex; flex-direction: column; gap: 10px; font-weight: 400; font-size: 18px; line-height: 1.75; color: #3D4466;\">\n          <li>A different \"success metric\" is highlighted every month.<\/li>\n          <li>\"Vanity\" metrics such as reach, impressions and clicks take precedence over revenue and profit.<\/li>\n          <li>There\u2019s no comparison with the previous period, only absolute numbers.<\/li>\n          <li>Underperforming campaigns are never mentioned in the report.<\/li>\n        <\/ul>\n      <\/section>\n      <section id=\"en-a4\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">ROAS vs. Real Profit<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Most agencies measure performance with ROAS, because it\u2019s the only data they can access: spend and revenue. But as we mentioned earlier, ROAS is revenue-based \u2014 not profit-based.<\/p>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">If your product margin is 20% and your return rate is 15%, a campaign showing a 4.0 ROAS may actually be at or below break-even. The agency doesn\u2019t know this because it can\u2019t see your margin or return rate. The report says \"the campaign is a success\"; in reality, the campaign isn\u2019t making you a profit.<\/p>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">That\u2019s why, instead of giving the agency only a ROAS target, it\u2019s much healthier to set a POAS (profit on ad spend) or net-profit-based target \u2014 but for that, the agency needs access to this data.<\/p>\n      <\/section>\n      <section id=\"en-a5\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">How to Verify the Report with Your Own Data<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Instead of distrusting the agency report, you need to be able to <strong style=\"font-weight: 700; color: #221362;\">verify<\/strong> it. A simple cross-check is enough:<\/p>\n        <ul style=\"margin: 0; padding-left: 22px; display: flex; flex-direction: column; gap: 10px; font-weight: 400; font-size: 18px; line-height: 1.75; color: #3D4466;\">\n          <li><strong style=\"font-weight: 700; color: #221362;\">Total ad spend:<\/strong> Add up the actual spend across all platforms.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Total real sales:<\/strong> Add up the net orders from your site and all marketplaces.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Real blended ROAS:<\/strong> Total sales \/ total ad spend. This usually comes out lower than the ROAS in individual reports \u2014 and closer to the truth.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Net profit check:<\/strong> Deduct commissions, shipping, returns and product costs from these sales.<\/li>\n        <\/ul>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">When you do this cross-check every month, you clearly see the gap between the agency report and the real picture. If the gap is reasonable, your agency is doing good work. If it\u2019s large, you have something to discuss.<\/p>\n      <\/section>\n      <section id=\"en-a6\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">Building the Right Relationship with a Good Agency<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">The goal isn\u2019t to catch the agency out \u2014 it\u2019s to make better decisions together. When you have your own independent data, your relationship with the agency changes too: the discussion becomes \"what should we do based on this data\" instead of \"whose report is right.\" That\u2019s a relief for the agency as well.<\/p>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\"><a href=\"https:\/\/hywick.com\/\" style=\"color: #5B36C4; font-weight: 700;\">hyWick<\/a> provides this independent visibility. It combines all your ad and sales data in one dashboard and automatically calculates blended ROAS, net profit and real attribution. When you open the agency report, you have your own table to verify it. That way you work more healthily with your agency and make decisions based on data, not guesswork.<\/p>\n      <\/section>\n      <section style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">Conclusion<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Agency reports rarely lie \u2014 but on their own, they\u2019re incomplete. Double-counted revenue, revenue-focused ROAS instead of profit, and cherry-picked metrics lead you to draw the wrong conclusions from the right numbers.<\/p>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">The solution isn\u2019t to stop trusting your agency; it\u2019s to have your own independent data to verify the report. When you see the truth clearly, you can both identify the right agency and make the right decision.<\/p>\n      <\/section>\n    <\/div>\n  <\/article>\n\n  <section id=\"cta\" data-screen-label=\"Final CTA\" class=\"content-pad\" style=\"max-width: 1620px; margin: 0 auto; padding: 100px 48px 120px;\">\n    <div style=\"position: relative; overflow: hidden; border-radius: 28px; background: radial-gradient(120% 110% at 75% 0%, #4A2FB0 0%, #2A1A78 38%, #17104A 70%, #0F0B2A 100%); box-shadow: 0 18px 50px rgba(43,33,104,0.18);\">\n      <video autoplay muted loop preload=\"metadata\" playsinline src=\"https:\/\/hywick.com\/wp-content\/uploads\/2026\/10\/fiyatlandirma_bg.mp4\" style=\"position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover;\"><\/video>\n      <div aria-hidden=\"true\" style=\"position: absolute; inset: 0; pointer-events: none; background: linear-gradient(90deg, rgba(15,11,42,0.75) 0%, rgba(15,11,42,0.35) 45%, rgba(15,11,42,0) 75%);\"><\/div>\n      <div class=\"cta-grid\" style=\"position: relative; display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); align-items: center; gap: 40px; min-height: 460px; padding: 72px 72px 56px;\">\n        <div style=\"display: flex; flex-direction: column; align-items: flex-start; gap: 26px;\">\n          <h2 style=\"font-weight: 300; font-size: clamp(34px, 4vw, 58px); line-height: 1.08; letter-spacing: -0.03em; color: #FFFFFF; margin: 0; text-wrap: balance;\">Kurulumu <strong style=\"font-weight: 700;\">birlikte yapal\u0131m.<\/strong><\/h2>\n          <div style=\"display: flex; flex-wrap: wrap; gap: 16px;\">\n            <a href=\"\/demo-talep\/\" style=\"--x:btn; text-decoration: none; display: inline-flex; align-items: center; gap: 19px; background: linear-gradient(135deg,#6366f1 0%,#8b5cf6 50%,#a855f7 100%); color: #fff; font-weight: 700; font-size: 15px; line-height: 1.4; padding: 6px 14px 6px 6px; border-radius: 10px; box-shadow: 0 12px 28px -10px rgba(0,0,0,0.4);\"><span style=\"width: 32px; height: 32px; border-radius: 8px; background: #fff; display: grid; place-items: center;\"><img decoding=\"async\" src=\"https:\/\/hywick.com\/wp-content\/uploads\/2026\/07\/icon-logo.png\" alt=\"\" style=\"width: 18px; height: 18px; object-fit: contain;\"><\/span> Demo Talep Et<\/a>\n            <a href=\"https:\/\/app.hywick.com\/register\" style=\"--x:btn2; text-decoration: none; display: inline-flex; align-items: center; gap: 19px; background: rgba(255,255,255,0.48); -webkit-backdrop-filter: blur(16px) saturate(160%); backdrop-filter: blur(16px) saturate(160%); border: 1px solid rgba(255,255,255,0.6); color: #241E60; font-weight: 700; font-size: 15px; line-height: 1.4; padding: 6px 14px 6px 6px; border-radius: 10px;\"><span style=\"width: 32px; height: 32px; border-radius: 8px; background: rgba(255,255,255,0.6); display: grid; place-items: center;\"><img decoding=\"async\" src=\"https:\/\/hywick.com\/wp-content\/uploads\/2026\/07\/icon-logo.png\" alt=\"\" style=\"width: 18px; height: 18px; object-fit: contain;\"><\/span> 3 G\u00fcn \u00dccretsiz Dene<\/a>\n          <\/div>\n        <\/div>\n        <div class=\"cta-crew\" aria-hidden=\"true\"><\/div>\n      <\/div>\n      <div class=\"cta-app\" style=\"position: relative; display: flex; align-items: center; justify-content: space-between; gap: 18px 32px; flex-wrap: wrap; padding: 22px 72px; border-top: 1px solid rgba(255,255,255,0.14); background: rgba(15,11,42,0.35);\">\n        <div style=\"display: flex; flex-direction: column; gap: 2px;\">\n          <span style=\"font-weight: 700; font-size: 16px; color: #fff;\">hyWick cebinizde de<\/span>\n          <span style=\"font-weight: 300; font-size: 15px; color: rgba(255,255,255,0.8);\">Kampanyalar\u0131n\u0131z\u0131 ve raporlar\u0131n\u0131z\u0131 mobil uygulamadan takip edin.<\/span>\n        <\/div>\n        <div style=\"display: flex; gap: 12px; flex-wrap: wrap;\">\n          <a href=\"https:\/\/apps.apple.com\/tr\/app\/hywick\/id6803676581\" style=\"--x:btn; display: inline-flex; border-radius: 10px;\"><img decoding=\"async\" src=\"https:\/\/tools.applemediaservices.com\/api\/badges\/download-on-the-app-store\/black\/tr-tr\" alt=\"App Store'dan indirin\" style=\"height: 44px; display: block;\"><\/a>\n          <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.hywick.panel\" style=\"--x:btn; text-decoration: none; display: inline-flex; align-items: center; gap: 10px; height: 44px; padding: 0 16px 0 12px; background: #000; border: 1px solid rgba(255,255,255,0.28); border-radius: 10px;\"><svg width=\"21\" height=\"23\" viewBox=\"0 0 26 28\" aria-hidden=\"true\"><path d=\"M1.6 0.9 C1.2 1.3 1 1.9 1 2.7 L1 25.3 C1 26.1 1.2 26.7 1.6 27.1 L1.7 27.2 L14.4 14.6 L14.4 14.3 L1.7 0.8 Z\" fill=\"#00D7FE\"><\/path><path d=\"M18.6 18.8 L14.4 14.6 L14.4 14.3 L18.6 10.1 L18.7 10.2 L23.7 13 C25.1 13.8 25.1 15.1 23.7 15.9 L18.7 18.7 Z\" fill=\"#FFCE00\"><\/path><path d=\"M18.7 18.7 L14.4 14.4 L1.6 27.1 C2.1 27.6 2.8 27.6 3.7 27.2 Z\" fill=\"#FF3A44\"><\/path><path d=\"M18.7 10.2 L3.7 1.7 C2.8 1.2 2.1 1.3 1.6 1.8 L14.4 14.4 Z\" fill=\"#00F076\"><\/path><\/svg><span style=\"display: flex; flex-direction: column; line-height: 1.1; color: #fff; text-align: left;\"><span style=\"font-size: 9.5px; font-weight: 500; letter-spacing: 0.02em;\">\u015eURADAN ALIN<\/span><span style=\"font-size: 16px; font-weight: 700;\">Google Play<\/span><\/span><\/a>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n<\/div>\n<script data-no-optimize=\"1\" data-cfasync=\"false\" data-no-defer=\"1\" nowprocket>\n(function () {\n  var EN = \/^en\/i.test(document.documentElement.lang || \"\") || \/^\\\/en(\\\/|$)\/.test(location.pathname);\n  var r = document.getElementById(\"hw-blog\"); 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if (bd) { bd.src = bd.src.replace(\"tr-tr\", \"en-us\"); bd.alt = \"Download on the App Store\"; }\n  var gp = cta.querySelector('a[href*=\"play.google\"] span span'); if (gp) gp.textContent = \"GET IT ON\";\n})();\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Raporlama 10 \u015eubat 2026 \u00b7 10 dk okuma Ajans raporlar\u0131na ger\u00e7ekten g\u00fcvenebilir misiniz? Her ay ajans\u0131n\u0131zdan \u015f\u0131k bir PDF gelir: grafikler y\u00fckseli\u015fte, ROAS hedefin \u00fczerinde, eri\u015fim rekor k\u0131r\u0131yor. Rapor profesyonel g\u00f6r\u00fcn\u00fcr, sunum ak\u0131c\u0131d\u0131r. Ama bir soru akl\u0131n\u0131z\u0131n bir k\u00f6\u015fesinde durur: &#8220;Bu rakamlar do\u011fruysa, neden banka hesab\u0131mdaki tablo bu kadar parlak de\u011fil?&#8221; Ajans raporlar\u0131na duyulan bu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[62],"tags":[],"class_list":["post-3461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ajans Raporlar\u0131na Ger\u00e7ekten G\u00fcvenebilir misiniz?<\/title>\n<meta name=\"description\" content=\"Ajans\u0131n\u0131z\u0131n ayl\u0131k raporlar\u0131 ger\u00e7e\u011fi mi g\u00f6steriyor? 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