{"id":4975,"date":"2026-07-29T08:20:08","date_gmt":"2026-07-29T08:20:08","guid":{"rendered":"https:\/\/hywick.com\/?p=4975"},"modified":"2026-10-20T11:08:13","modified_gmt":"2026-10-20T11:08:13","slug":"1-agustos-2026-reklam-yonetmeligi-tam-madde-rehberi","status":"publish","type":"post","link":"https:\/\/hywick.com\/en\/1-agustos-2026-reklam-yonetmeligi-tam-madde-rehberi\/","title":{"rendered":"August 1, 2026 Advertising Regulations: A Complete Article-by-Article Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4975\" class=\"elementor elementor-4975\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7282d4b e-con-full e-flex e-con e-parent\" data-id=\"7282d4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-025c8a4 elementor-widget elementor-widget-html\" data-id=\"025c8a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!--\n  hyWick Blog \u2014 1 A\u011fustos 2026 Reklam Y\u00f6netmeli\u011fi: Tam Madde Rehberi\n  Elementor \"HTML\" bile\u015fenine oldu\u011fu gibi yap\u0131\u015ft\u0131r\u0131n (sayfa \u015fablonu: tam geni\u015flik).\n-->\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Nunito:wght@300;400;500;600;700;800;900&display=swap\" rel=\"stylesheet\">\n<style>\n  * { box-sizing: border-box; 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} .cta-app { padding: 20px 24px !important; } .content-pad img[alt^=\"Ofis masas\u0131nda\"] { aspect-ratio: 4 \/ 3 !important; } }\n\n  #hw-blog *, #hw-blog *::before, #hw-blog *::after { box-sizing: border-box; }\n  #hw-blog h1, #hw-blog h2, #hw-blog p { font-family: 'Nunito', sans-serif; text-transform: none; }\n  #hw-blog img, #hw-blog svg { max-width: none; }\n  #hw-blog article img { max-width: 100%; height: auto; }\n  #hw-blog [style*=\"--x:btn\"]:hover { color: #fff; }\n  #hw-blog [style*=\"--x:btn2\"]:hover { color: #241E60; }\n  @supports (animation-timeline: view()) { @media (prefers-reduced-motion: no-preference) { #hw-blog [data-reveal] { animation: hwbUp both; animation-timeline: view(); animation-range: entry 0% cover 28%; } } }\n  @keyframes hwbUp { from { opacity: 0; transform: translateY(34px); } to { opacity: 1; transform: none; } }\n  .site-main:has(#hw-blog), .page-content:has(#hw-blog), .entry-content:has(#hw-blog), .elementor:has(#hw-blog),\n  .e-con:has(#hw-blog), .e-con-inner:has(#hw-blog), .elementor-section:has(#hw-blog), .elementor-container:has(#hw-blog),\n  .elementor-column:has(#hw-blog), .elementor-widget-wrap:has(#hw-blog), .elementor-widget:has(#hw-blog), .elementor-widget:has(#hw-blog) > .elementor-widget-container { padding: 0 !important; margin: 0 !important; max-width: none !important; width: 100% !important; gap: 0 !important; }\n  .e-con:has(#hw-blog) { --padding-top: 0px !important; --padding-right: 0px !important; --padding-bottom: 0px !important; --padding-left: 0px !important; --content-width: 100% !important; --container-max-width: 100% !important; }\n  @media (max-width: 720px) { #hw-blog ol.toc { columns: 1 !important; } }\n<\/style>\n<div id=\"hw-blog\" data-no-translation data-no-dynamic-translation style=\"font-family: 'Nunito', sans-serif; color: #102218; position: relative; overflow-x: hidden;\">\n\n  <article lang=\"tr\" data-screen-label=\"Blog Yaz\u0131s\u0131\" class=\"content-pad\" style=\"max-width: 1340px; margin: 0 auto; padding: 150px 48px 40px;\">\n    <header style=\"display: flex; flex-direction: column; align-items: center; text-align: center; gap: 26px; max-width: 980px; margin: 0 auto;\">\n      <div style=\"display: inline-flex; align-items: center; gap: 12px; padding: 5px 18px 5px 5px; border-radius: 999px; background: rgba(255,255,255,0.65); border: 1px solid rgba(255,255,255,0.95); box-shadow: 0 10px 24px -14px rgba(43,33,104,0.35); font-size: 14px;\">\n        <span style=\"display: inline-flex; align-items: center; gap: 8px; padding: 0 2px 0 0; color: #5B36C4; font-weight: 700;\"><span style=\"width: 30px; height: 30px; border-radius: 50%; background: #fff; box-shadow: inset 0 0 0 1px rgba(34,19,98,0.1); display: grid; place-items: center;\"><img decoding=\"async\" src=\"https:\/\/hywick.com\/wp-content\/uploads\/2026\/07\/icon-logo.png\" alt=\"\" style=\"width: 16px; height: 16px; object-fit: contain;\"><\/span>Mevzuat<\/span>\n        <span aria-hidden=\"true\" style=\"width: 1px; height: 16px; background: rgba(34,19,98,0.16);\"><\/span>\n        <span style=\"font-weight: 600; color: #4A4E66;\">29 Temmuz 2026 \u00b7 12 dk okuma<\/span>\n      <\/div>\n      <h1 style=\"font-weight: 300; font-size: clamp(36px, 4.6vw, 68px); line-height: 1.08; letter-spacing: -0.04em; margin: 0; color: #221362; text-wrap: balance;\">1 A\u011fustos 2026 reklam y\u00f6netmeli\u011fi: <strong style=\"font-weight: 700; background: linear-gradient(135deg, #6366f1 0%, #8b5cf6 50%, #a855f7 100%); -webkit-background-clip: text; background-clip: text; color: transparent;\">tam madde rehberi<\/strong><\/h1>\n      <p style=\"margin: 0; font-weight: 400; font-size: 20px; line-height: 1.65; color: #3D4466; max-width: 760px; text-wrap: pretty;\">\u0130ndirim ileti\u015fiminden influencer etiketlerine, \u00e7evresel beyanlardan yapay zek\u00e2 i\u00e7eriklerine kadar reklam ekosisteminin tamam\u0131n\u0131 de\u011fi\u015ftiren d\u00fczenleme \u2014 madde madde.<\/p>\n    <\/header>\n\n    <img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/hywick.com\/wp-content\/uploads\/2026\/10\/reklam-yonetmeligi.webp\" width=\"2048\" height=\"1152\" fetchpriority=\"high\" alt=\"Ofis masas\u0131nda sekmeli y\u00f6netmelik belgesi, kalem, m\u00fch\u00fcr ve reklam g\u00f6r\u00fcnen bir telefon\" style=\"display: block; width: 100%; aspect-ratio: 21 \/ 9; object-fit: cover; object-position: 75% 66%; border-radius: 28px; margin-top: 64px; box-shadow: 0 40px 90px -40px rgba(43,33,104,0.5);\">\n\n    <div style=\"display: flex; flex-direction: column; gap: 24px; max-width: 760px; margin: 72px auto 0;\">\n\n      <section style=\"display: flex; flex-direction: column; gap: 20px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">Giri\u015f: Reklam Mevzuat\u0131nda Yeni Bir D\u00f6nem<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\"><strong style=\"font-weight: 700; color: #221362;\">1 Temmuz 2026 tarihli ve 33297 say\u0131l\u0131 Resm\u00ee Gazete'de<\/strong> yay\u0131mlanan \"Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011finde De\u011fi\u015fiklik Yap\u0131lmas\u0131na Dair Y\u00f6netmelik\", <strong style=\"font-weight: 700; color: #221362;\">1 A\u011fustos 2026 itibar\u0131yla y\u00fcr\u00fcrl\u00fc\u011fe girdi.<\/strong> De\u011fi\u015fiklik, 10\/1\/2015 tarihli ve 29232 say\u0131l\u0131 Resm\u00ee Gazete'de yay\u0131mlanan as\u0131l Y\u00f6netmelik \u00fczerinde yap\u0131ld\u0131 ve reklam ekosisteminin neredeyse t\u00fcm alanlar\u0131n\u0131 kaps\u0131yor.<\/p>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Bu rehberde; y\u00f6netmeli\u011fin getirdi\u011fi t\u00fcm de\u011fi\u015fiklikleri <strong style=\"font-weight: 700; color: #221362;\">madde madde<\/strong>, reklam veren i\u015fletmelerin anlayaca\u011f\u0131 sadelikte \u00f6zetliyoruz.<\/p>\n      <\/section>\n\n      <nav aria-label=\"Yaz\u0131da neler var\" style=\"margin: 12px 0; padding: 28px 32px; border-radius: 20px; background: rgba(255,255,255,0.6); border: 1px solid rgba(255,255,255,0.9); box-shadow: 0 18px 44px -26px rgba(43,33,104,0.3);\">\n        <div style=\"font-weight: 800; font-size: 15px; color: #221362; margin-bottom: 12px;\">Yaz\u0131da Neler Var?<\/div>\n        <ol class=\"toc\" style=\"margin: 0; padding: 0 0 0 20px; columns: 2; column-gap: 32px; font-size: 16px; line-height: 2; color: #3D4466;\">\n          <li><a href=\"#tanimlar\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">Yeni eklenen tan\u0131mlar (Md. 4)<\/a><\/li>\n          <li><a href=\"#unvan\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">Akademik unvanlar<\/a><\/li>\n          <li><a href=\"#takviye\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">Takviye edici g\u0131dalar<\/a><\/li>\n          <li><a href=\"#indirim\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">\u0130ndirimli sat\u0131\u015f reklamlar\u0131<\/a><\/li>\n          <li><a href=\"#cevre\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">\u00c7evresel beyanlar<\/a><\/li>\n          <li><a href=\"#ai\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">Yapay zek\u00e2 ile \u00fcretilen reklamlar<\/a><\/li>\n          <li><a href=\"#influencer\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">Influencer rejimi (Md. 23\/A)<\/a><\/li>\n          <li><a href=\"#hedefli\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">Hedefli reklamc\u0131l\u0131k (Md. 25\/A)<\/a><\/li>\n          <li><a href=\"#yasak\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">Yasak reklam kategorileri<\/a><\/li>\n          <li><a href=\"#yorumlar\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">T\u00fcketici de\u011ferlendirmeleri (Md. 28\/B)<\/a><\/li>\n          <li><a href=\"#sikayet\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">\u015eikayet cevap s\u00fcresi: 48 saat<\/a><\/li>\n          <li><a href=\"#checklist\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">\u0130\u015fletmeler ne yapmal\u0131?<\/a><\/li>\n        <\/ol>\n      <\/nav>\n\n      <section id=\"tanimlar\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">Yeni Eklenen Tan\u0131mlar (Madde 4)<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Y\u00f6netmeli\u011fin 4. maddesine d\u00f6rt yeni tan\u0131m eklendi. Bu tan\u0131mlar, sonraki maddelerin nas\u0131l yorumlanaca\u011f\u0131n\u0131n anahtar\u0131:<\/p>\n        <ul style=\"margin: 0; padding-left: 22px; display: flex; flex-direction: column; gap: 10px; font-weight: 400; font-size: 18px; line-height: 1.75; color: #3D4466;\">\n          <li><strong style=\"font-weight: 700; color: #221362;\">\u00c7evresel beyan:<\/strong> Bir mal veya hizmetin bile\u015feni, \u00fcretimi, piyasaya arz\u0131, sunumu, kullan\u0131m\u0131 ya da bertaraf s\u00fcrecine ili\u015fkin \u00e7evresel fayda sa\u011flad\u0131\u011f\u0131na veya \u00e7evreye olumsuz etkisinin azalt\u0131ld\u0131\u011f\u0131\/bulunmad\u0131\u011f\u0131na dair ibare veya g\u00f6rsel.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Sosyal medya:<\/strong> Kullan\u0131c\u0131lar\u0131n internet ortam\u0131nda metin, g\u00f6r\u00fcnt\u00fc, ses ve konum gibi i\u00e7erik olu\u015fturmas\u0131na, g\u00f6r\u00fcnt\u00fclemesine veya payla\u015fmas\u0131na imk\u00e2n sa\u011flayan ortam.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Sosyal medya etkileyicisi:<\/strong> Sosyal medya \u00fczerinden, kendisi ya da reklam veren ad\u0131na bir mal\/hizmetin tan\u0131t\u0131m\u0131na y\u00f6nelik i\u00e7erik payla\u015farak pazarlama ileti\u015fimi yapan ve bu ileti\u015fimi menfaate d\u00f6n\u00fc\u015ft\u00fcren ger\u00e7ek veya t\u00fczel ki\u015fi.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">T\u00fcketici de\u011ferlendirmeleri:<\/strong> Yorumlar, puan\/y\u0131ld\u0131z gibi derecelendirmeler dahil, t\u00fcketicilerin internet ortam\u0131nda yapt\u0131\u011f\u0131 her t\u00fcrl\u00fc deneyim ifadesi.<\/li>\n        <\/ul>\n      <\/section>\n\n      <section id=\"unvan\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">Akademik Unvanlar Art\u0131k Yan\u0131lt\u0131c\u0131 Kullan\u0131lamayacak (Madde 2)<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Y\u00f6netmeli\u011fin 7. maddesinin be\u015finci f\u0131kras\u0131n\u0131n (g) bendinde yer alan \"\u00f6d\u00fcller,\" ibaresinden sonra \"<strong style=\"font-weight: 700; color: #221362;\">akademik unvanlar,<\/strong>\" ibaresi eklendi. Bundan sonra reklamlarda akademik unvanlar\u0131n (Prof., Dr. vb.) yan\u0131lt\u0131c\u0131 veya aldat\u0131c\u0131 \u015fekilde kullan\u0131lmas\u0131 yasak.<\/p>\n      <\/section>\n\n      <section id=\"takviye\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">Takviye Edici G\u0131dalar\u0131n Kar\u015f\u0131la\u015ft\u0131rmal\u0131 Reklam\u0131 Yasak (Madde 3)<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Y\u00f6netmeli\u011fin 8. maddesinin \u00fc\u00e7\u00fcnc\u00fc f\u0131kras\u0131nda \"G\u0131da\" ibaresinden sonra \"<strong style=\"font-weight: 700; color: #221362;\">ve takviye edici g\u0131dalar\u0131n<\/strong>\" ibaresi eklendi. Ayr\u0131ca ilgili f\u0131kran\u0131n son c\u00fcmlesi y\u00fcr\u00fcrl\u00fckten kald\u0131r\u0131ld\u0131. Sonu\u00e7: Takviye edici g\u0131dalar\u0131n sa\u011fl\u0131k beyan\u0131 kapsam\u0131na giren hususlarda kar\u015f\u0131la\u015ft\u0131rmal\u0131 reklam\u0131 yap\u0131lamaz.<\/p>\n      <\/section>\n\n      <section id=\"indirim\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">\u0130ndirimli Sat\u0131\u015f Reklamlar\u0131nda Yeni Kurallar (Madde 4)<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Y\u00f6netmeli\u011fin 14. maddesinin \u00fc\u00e7\u00fcnc\u00fc f\u0131kras\u0131 tamamen de\u011fi\u015ftirildi ve maddeye yeni f\u0131kralar eklendi:<\/p>\n        <h3 style=\"font-weight: 700; font-size: 20px; line-height: 1.3; margin: 8px 0 0; color: #221362;\">\u0130ndirim \u00f6ncesi fiyat nas\u0131l belirlenecek?<\/h3>\n        <ul style=\"margin: 0; padding-left: 22px; display: flex; flex-direction: column; gap: 10px; font-weight: 400; font-size: 18px; line-height: 1.75; color: #3D4466;\">\n          <li><strong style=\"font-weight: 700; color: #221362;\">Mal sat\u0131\u015f\u0131nda:<\/strong> \u0130ndirimin ba\u015flang\u0131\u00e7 tarihinden \u00f6nceki <strong style=\"font-weight: 700; color: #221362;\">on g\u00fcn<\/strong> i\u00e7inde uygulanan <strong style=\"font-weight: 700; color: #221362;\">en d\u00fc\u015f\u00fck fiyat<\/strong> esas al\u0131n\u0131r.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">\u00c7abuk bozulabilen mallar ile hizmetlerde:<\/strong> \u0130ndirimli fiyattan <strong style=\"font-weight: 700; color: #221362;\">bir \u00f6nceki fiyat<\/strong> esas al\u0131n\u0131r.<\/li>\n        <\/ul>\n        <div style=\"margin: 8px 0; padding: 28px 32px; border-radius: 20px; background: rgba(255,255,255,0.6); border: 1px solid rgba(255,255,255,0.9); box-shadow: 0 18px 44px -26px rgba(43,33,104,0.3); font-weight: 600; font-size: 20px; line-height: 1.6; letter-spacing: -0.01em; color: #221362; text-wrap: pretty;\">Yani \"1000 TL iken 499 TL\" reklam\u0131ndaki \u00fczeri \u00e7izili fiyat\u0131n, son 10 g\u00fcn\u00fcn en d\u00fc\u015f\u00fck fiyat\u0131n\u0131 yans\u0131tmas\u0131 gerekiyor.<\/div>\n        <h3 style=\"font-weight: 700; font-size: 20px; line-height: 1.3; margin: 8px 0 0; color: #221362;\">Farkl\u0131 sat\u0131\u015f kanallar\u0131 i\u00e7in ayr\u0131 fiyat kural\u0131 (Yeni f\u0131kra 5)<\/h3>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Bir mal\/hizmet birden fazla sat\u0131\u015f kanal\u0131nda sunuluyorsa (web sitesi, ma\u011faza, pazaryeri), indirim \u00f6ncesi fiyat <strong style=\"font-weight: 700; color: #221362;\">yaln\u0131zca indirimin yap\u0131ld\u0131\u011f\u0131 kanaldaki fiyat<\/strong> \u00fczerinden hesaplan\u0131r. Bir kanaldaki fiyat, ba\u015fka kanalda yap\u0131lacak indirimin referans\u0131 olamaz.<\/p>\n        <h3 style=\"font-weight: 700; font-size: 20px; line-height: 1.3; margin: 8px 0 0; color: #221362;\">Sadakat program\u0131 reklamlar\u0131 da kapsamda (Yeni f\u0131kra 6)<\/h3>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">T\u00fcketicilerin bir markayla ili\u015fkisini g\u00fc\u00e7lendirmek amac\u0131yla olu\u015fturulan sadakat program\u0131 reklamlar\u0131, program t\u00fcketiciler taraf\u0131ndan kolayca eri\u015filebilir\/kullan\u0131labilir oldu\u011funda 14. madde h\u00fck\u00fcmlerine tabi.<\/p>\n        <h3 style=\"font-weight: 700; font-size: 20px; line-height: 1.3; margin: 8px 0 0; color: #221362;\">Ko\u015fullu sat\u0131\u015f reklamlar\u0131 da ayn\u0131 kurallara tabi (Yeni f\u0131kra 7)<\/h3>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">\"3 al 2 \u00f6de\", \"500 TL \u00fcst\u00fc al\u0131\u015fveri\u015fte %20 indirim\" gibi belirli bir \u015farta ba\u011fl\u0131 sat\u0131\u015f reklamlar\u0131, miktar g\u00f6sterimine ili\u015fkin d\u00fczenlemeler d\u0131\u015f\u0131nda 14. madde h\u00fck\u00fcmlerine tabi.<\/p>\n      <\/section>\n\n      <section id=\"cevre\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">\u00c7evresel Beyanlarda S\u0131k\u0131 Kan\u0131t Zorunlulu\u011fu (Madde 5)<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Y\u00f6netmeli\u011fin 17. maddesinde k\u00f6kl\u00fc de\u011fi\u015fiklikler yap\u0131ld\u0131:<\/p>\n        <ul style=\"margin: 0; padding-left: 22px; display: flex; flex-direction: column; gap: 10px; font-weight: 400; font-size: 18px; line-height: 1.75; color: #3D4466;\">\n          <li>17\/2'de \"t\u00fcketicileri aldat\u0131c\u0131\" ibaresinden sonra \"<strong style=\"font-weight: 700; color: #221362;\">ve yan\u0131lt\u0131c\u0131<\/strong>\" ibaresi eklendi.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Yeni 17\/3:<\/strong> \u00c7evresel beyan i\u00e7eren reklamlardaki sertifika ve onaylar\u0131n <strong style=\"font-weight: 700; color: #221362;\">yetkili kurum ve kurulu\u015flardan, \u00fcniversitelerin ilgili b\u00f6l\u00fcmlerinden veya akredite\/ba\u011f\u0131ms\u0131z ara\u015ft\u0131rma, test ve de\u011ferlendirme kurulu\u015flar\u0131ndan<\/strong> al\u0131nan belgelerle ispatlanmas\u0131 zorunlu.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Yeni 17\/5:<\/strong> \"\u00c7evre dostu\", \"do\u011fal\", \"s\u00fcrd\u00fcr\u00fclebilir\" gibi genel i\u00e7erikli kavramlar; a\u00e7\u0131klama yap\u0131lmadan ya da t\u00fcketici nezdinde belirsizli\u011fe neden olacak \u015fekilde kullan\u0131lamaz.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Yeni 17\/6:<\/strong> \u00c7evresel beyanlar; mal\u0131n <strong style=\"font-weight: 700; color: #221362;\">hangi b\u00f6l\u00fcm, par\u00e7a veya ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn hangi s\u00fcreci<\/strong> ile ilgili oldu\u011funu a\u00e7\u0131k\u00e7a belirtmek zorunda. \u00d6l\u00e7\u00fcm\/de\u011ferlendirme y\u00f6ntemine dair a\u00e7\u0131klay\u0131c\u0131 bilgiye reklam\u0131n yay\u0131nland\u0131\u011f\u0131 alanda ya da bir ba\u011flant\u0131\/uyar\u0131 i\u015faretiyle y\u00f6nlendirilen internet sitesinde yer verilmesi zorunlu.<\/li>\n        <\/ul>\n        <div style=\"margin: 8px 0; padding: 28px 32px; border-radius: 20px; background: rgba(255,255,255,0.6); border: 1px solid rgba(255,255,255,0.9); box-shadow: 0 18px 44px -26px rgba(43,33,104,0.3); font-weight: 600; font-size: 20px; line-height: 1.6; letter-spacing: -0.01em; color: #221362; text-wrap: pretty;\">K\u0131sacas\u0131 greenwashing (ye\u015fil aklama) art\u0131k ciddi bir yapt\u0131r\u0131m riski ta\u015f\u0131yor.<\/div>\n      <\/section>\n\n      <section id=\"ai\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">Yapay Zek\u00e2 ile Olu\u015fturulan Reklamlar (Madde 6)<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Y\u00f6netmeli\u011fin 18. maddesine eklenen yeni <strong style=\"font-weight: 700; color: #221362;\">8. f\u0131kra<\/strong>:<\/p>\n        <blockquote style=\"margin: 8px 0; padding: 26px 30px; border-radius: 20px; background: rgba(255,255,255,0.6); border: 1px solid rgba(255,255,255,0.9); box-shadow: 0 18px 44px -26px rgba(43,33,104,0.3); font-weight: 500; font-size: 18px; line-height: 1.75; color: #221362;\">\"Reklamlarda, t\u00fcketicilerin bir mal veya hizmete ili\u015fkin ekonomik davran\u0131\u015f bi\u00e7imini \u00f6nemli \u00f6l\u00e7\u00fcde etkileyecek \u015fekilde yapay zek\u00e2 veya ba\u015fka bir yaz\u0131l\u0131m\u0131n kullan\u0131lmas\u0131 yahut yapay zek\u00e2 teknolojileri kullan\u0131larak insandan ay\u0131rt edilemeyecek dijital karakterlere yer verilmesi halinde bu husus a\u00e7\u0131k, anla\u015f\u0131l\u0131r ve ay\u0131rt edilebilir \u015fekilde belirtilir.\"<\/blockquote>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Yani AI ile \u00fcretilmi\u015f ve insandan ay\u0131rt edilemeyen bir karakter kullan\u0131yorsan\u0131z, bunu reklamda a\u00e7\u0131k\u00e7a belirtmek zorundas\u0131n\u0131z.<\/p>\n      <\/section>\n\n      <section id=\"influencer\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">Sosyal Medya Etkileyicileri \u0130\u00e7in Yeni Rejim \u2014 Madde 23\/A<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Y\u00f6netmeli\u011fe eklenen yeni <strong style=\"font-weight: 700; color: #221362;\">23\/A maddesi<\/strong>, influencer reklamlar\u0131n\u0131 tamamen yeniden d\u00fczenliyor.<\/p>\n        <h3 style=\"font-weight: 700; font-size: 20px; line-height: 1.3; margin: 8px 0 0; color: #221362;\">Hangi durumlarda \"reklam\" belirtilmek zorunda?<\/h3>\n        <ul style=\"margin: 0; padding-left: 22px; display: flex; flex-direction: column; gap: 10px; font-weight: 400; font-size: 18px; line-height: 1.75; color: #3D4466;\">\n          <li>Reklam verene ait mal\/hizmete veya reklam verene y\u00f6nlendirme yap\u0131lmas\u0131,<\/li>\n          <li>Reklam verenden maddi kazan\u00e7 ya da \u00fccretsiz\/indirimli mal veya hizmet sa\u011flanmas\u0131,<\/li>\n          <li>Reklam veren i\u00e7in d\u00fczenlenen \u00e7ekili\u015f\/yar\u0131\u015fma\/kampanya i\u00e7eri\u011fi payla\u015f\u0131lmas\u0131,<\/li>\n          <li>Reklam verenin d\u00fczenledi\u011fi bir etkinli\u011fe kat\u0131l\u0131m kar\u015f\u0131l\u0131\u011f\u0131nda menfaat elde edilmesi.<\/li>\n        <\/ul>\n        <h3 style=\"font-weight: 700; font-size: 20px; line-height: 1.3; margin: 8px 0 0; color: #221362;\">Zorunlu ifadeler<\/h3>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Payla\u015f\u0131mda <strong style=\"font-weight: 700; color: #221362;\">\"Reklam\" veya \"Tan\u0131t\u0131m\"<\/strong> ifadelerinden birine yer verilmesi zorunlu. Bu ifadelerle birlikte \u015fu formatlardan birine de yer verilmeli:<\/p>\n        <ul style=\"margin: 0; padding-left: 22px; display: flex; flex-direction: column; gap: 10px; font-weight: 400; font-size: 18px; line-height: 1.75; color: #3D4466;\">\n          <li>Reklam verenin ad\u0131 veya ticaret unvan\u0131,<\/li>\n          <li>\"@[reklam veren] taraf\u0131ndan sa\u011fland\u0131.\"<\/li>\n          <li>\"\u00dcr\u00fcnleri bana g\u00f6nderdi\u011fi i\u00e7in @[reklam verene] te\u015fekk\u00fcrler.\"<\/li>\n          <li>\"@[reklam verene] te\u015fekk\u00fcrler.\"<\/li>\n        <\/ul>\n        <h3 style=\"font-weight: 700; font-size: 20px; line-height: 1.3; margin: 8px 0 0; color: #221362;\">Etiketleme kurallar\u0131<\/h3>\n        <ul style=\"margin: 0; padding-left: 22px; display: flex; flex-direction: column; gap: 10px; font-weight: 400; font-size: 18px; line-height: 1.75; color: #3D4466;\">\n          <li>Arka fondan <strong style=\"font-weight: 700; color: #221362;\">ay\u0131rt edilebilir<\/strong> ve kolayca okunabilir b\u00fcy\u00fckl\u00fckte,<\/li>\n          <li>T\u00fcketici payla\u015f\u0131mla ilk kar\u015f\u0131la\u015ft\u0131\u011f\u0131nda <strong style=\"font-weight: 700; color: #221362;\">kayd\u0131rma yapmadan<\/strong> g\u00f6rebilece\u011fi konumda,<\/li>\n          <li>Ba\u015fka etiketler varsa <strong style=\"font-weight: 700; color: #221362;\">onlardan \u00f6nce<\/strong> ve ay\u0131rt edilebilir \u015fekilde,<\/li>\n          <li>Yaz\u0131\/simge ile \u00f6rt\u00fc\u015fmeyecek bi\u00e7imde,<\/li>\n          <li>\u0130\u00e7erik birden fazla payla\u015f\u0131ma yay\u0131l\u0131yorsa <strong style=\"font-weight: 700; color: #221362;\">her payla\u015f\u0131mda<\/strong>,<\/li>\n          <li>Al\u0131nt\u0131\/repost durumunda <strong style=\"font-weight: 700; color: #221362;\">her payla\u015f\u0131mda<\/strong> bulunmal\u0131.<\/li>\n        <\/ul>\n        <h3 style=\"font-weight: 700; font-size: 20px; line-height: 1.3; margin: 8px 0 0; color: #221362;\">Sesli i\u00e7erikler<\/h3>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Yaln\u0131zca sesli payla\u015f\u0131mlarda, yay\u0131n\u0131n ba\u015f\u0131nda ve reklamdan \u00f6nce <strong style=\"font-weight: 700; color: #221362;\">\"[reklam veren] hakk\u0131nda reklam\/tan\u0131t\u0131m i\u00e7erir.\"<\/strong> ifadesi zorunlu.<\/p>\n      <\/section>\n\n      <section id=\"hedefli\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">Hedefli Reklamc\u0131l\u0131k \u2014 Madde 25\/A (Tamamen Yeni)<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">T\u00fcketicilerin <strong style=\"font-weight: 700; color: #221362;\">\u00e7evrimi\u00e7i davran\u0131\u015flar\u0131, tercih ge\u00e7mi\u015fi, konum, demografik veri<\/strong> gibi ki\u015fisel verileri analiz edilerek belirli ki\u015fi\/gruplara \u00f6zel reklam sunulmas\u0131 \"hedefli reklamc\u0131l\u0131k\" say\u0131l\u0131r.<\/p>\n        <h3 style=\"font-weight: 700; font-size: 20px; line-height: 1.3; margin: 8px 0 0; color: #221362;\">\u015eeffafl\u0131k zorunlulu\u011fu<\/h3>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Hedefli reklamc\u0131l\u0131k ancak \u015fu ko\u015fulla yap\u0131labilir: Reklam\u0131n <strong style=\"font-weight: 700; color: #221362;\">hangi kriterlere g\u00f6re g\u00f6sterildi\u011fi<\/strong> ve <strong style=\"font-weight: 700; color: #221362;\">bu kriterlerin nas\u0131l de\u011fi\u015ftirilebilece\u011fi<\/strong> do\u011frudan ve kolay eri\u015filebilir \u015fekilde t\u00fcketiciye sunulmal\u0131.<\/p>\n        <h3 style=\"font-weight: 700; font-size: 20px; line-height: 1.3; margin: 8px 0 0; color: #221362;\">\u00c7ocuklara yasak<\/h3>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">T\u00fcketicinin \u00e7ocuk oldu\u011funun bilindi\u011fi veya bilinmesinin makul olarak beklendi\u011fi durumlarda, <strong style=\"font-weight: 700; color: #221362;\">ki\u015fisel verilere dayal\u0131 profilleme y\u00f6ntemleriyle hedefli reklam yap\u0131lamaz.<\/strong><\/p>\n      <\/section>\n\n      <section id=\"yasak\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">Yasak Reklam Kategorileri Geni\u015fletildi (Madde 11)<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">\u00d6nce bir d\u00fczen de\u011fi\u015fikli\u011fi: ila\u00e7, t\u0131bbi cihaz, g\u0131da, kozmetik, t\u00fct\u00fcn, alkol gibi \u00f6zel d\u00fczenlemeli \u00fcr\u00fcnlere ili\u015fkin <strong style=\"font-weight: 700; color: #221362;\">eski Madde 26 y\u00fcr\u00fcrl\u00fckten kald\u0131r\u0131ld\u0131<\/strong>; bu \u00fcr\u00fcnlerin yasaklar\u0131 yeniden d\u00fczenlenen 27. maddeye ta\u015f\u0131nd\u0131.<\/p>\n        <ul style=\"margin: 0; padding-left: 22px; display: flex; flex-direction: column; gap: 10px; font-weight: 400; font-size: 18px; line-height: 1.75; color: #3D4466;\">\n          <li>27\/3'te \"yasad\u0131\u015f\u0131 bahis\" ibaresinden sonra \"<strong style=\"font-weight: 700; color: #221362;\">yasad\u0131\u015f\u0131 \u015fans oyunu<\/strong>\" ibaresi eklendi \u2014 falc\u0131, medyum, astrolog ve yasad\u0131\u015f\u0131 bahis reklamlar\u0131na ek olarak yasa d\u0131\u015f\u0131 \u015fans oyunlar\u0131 da yasak.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Yeni 27\/10:<\/strong> Takviye edici g\u0131dalar\u0131n, normal beslenmedeki g\u0131dalar\u0131n yerine ge\u00e7ti\u011fi izlenimi verilerek reklam\u0131 yap\u0131lamaz.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Yeni 27\/11:<\/strong> Be\u015fer\u00ee t\u0131bbi \u00fcr\u00fcn, elektronik sigara, t\u00fct\u00fcn mamulleri ve alkoll\u00fc i\u00e7kilerin reklam\u0131 yap\u0131lamaz.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Yeni 27\/12:<\/strong> Ger\u00e7ek bir ki\u015finin AI ile olu\u015fturulmu\u015f dijital kopyas\u0131n\u0131n, ger\u00e7e\u011fe ayk\u0131r\u0131 \u015fekilde bir mal\/hizmeti bizzat deneyimledi\u011fi veya tavsiyede bulundu\u011fu izlenimi veren reklamlar yasak.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Yeni 27\/13:<\/strong> \u00d6nceden ilan edilen objektif kriterlere dayanmayan ve menfaat kar\u015f\u0131l\u0131\u011f\u0131nda verilen \u00f6d\u00fcllere ili\u015fkin bilgilere reklamlarda yer verilemez.<\/li>\n        <\/ul>\n      <\/section>\n\n      <section id=\"yorumlar\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">T\u00fcketici De\u011ferlendirmeleri \u2014 Madde 28\/B Tamamen Yenilendi<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Y\u00f6netmeli\u011fin 28\/B maddesi ba\u015ftan yaz\u0131ld\u0131. Kritik h\u00fck\u00fcmler:<\/p>\n        <ul style=\"margin: 0; padding-left: 22px; display: flex; flex-direction: column; gap: 10px; font-weight: 400; font-size: 18px; line-height: 1.75; color: #3D4466;\">\n          <li><strong style=\"font-weight: 700; color: #221362;\">Sadece sat\u0131n alan yorum yapabilir:<\/strong> Sat\u0131n al\u0131m do\u011frulamas\u0131 yap\u0131lamayan mecralardan al\u0131nan de\u011ferlendirmeler yay\u0131mlanamaz.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Kurallar t\u00fcketiciye a\u00e7\u0131klanmal\u0131:<\/strong> Yay\u0131n kurallar\u0131, de\u011ferlendirmelerin yay\u0131nland\u0131\u011f\u0131 alanda ya da bir ba\u011flant\u0131yla y\u00f6nlendirilen a\u00e7\u0131l\u0131r ekranda yer almal\u0131; bu kurallar de\u011ferlendirmeleri belirli konularla s\u0131n\u0131rland\u0131racak \u015fekilde belirlenemez.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Da\u011f\u0131t\u0131lm\u0131\u015f yorumlar ayn\u0131 alanda:<\/strong> Yorumlar mal\/hizmet, teslimat, sat\u0131c\u0131 gibi ayr\u0131 ba\u015fl\u0131klara ayr\u0131lm\u0131\u015fsa, hepsine ayn\u0131 alanda a\u00e7\u0131k ve kolay ula\u015f\u0131labilir bi\u00e7imde yer verilmesi zorunlu.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Objektif s\u0131ralama:<\/strong> De\u011ferlendirmeler olumlu\/olumsuz ayr\u0131m\u0131 yap\u0131lmaks\u0131z\u0131n en az <strong style=\"font-weight: 700; color: #221362;\">bir y\u0131l<\/strong> yay\u0131nda kal\u0131r; tarih, de\u011ferlendirme notu, sat\u0131c\u0131 gibi objektif \u00f6l\u00e7\u00fctlere g\u00f6re s\u0131ralan\u0131r. Yay\u0131mlanmayanlar\u0131n gerek\u00e7esi t\u00fcketiciye derhal bildirilir.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Sa\u011fl\u0131k beyan\u0131 yasa\u011f\u0131:<\/strong> Mevzuata ayk\u0131r\u0131 sa\u011fl\u0131k beyan\u0131 i\u00e7eren de\u011ferlendirmeler yay\u0131mlanamaz.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Di\u011fer mecralara aktar\u0131m:<\/strong> De\u011ferlendirmeler ancak o mecradaki genel niteli\u011fi yans\u0131tacak \u015fekilde ba\u015fka mecralarda yay\u0131nlanabilir; do\u011frulanmam\u0131\u015f de\u011ferlendirmeler reklamlarda kullan\u0131lamaz.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Ma\u011fduriyet giderme:<\/strong> \u015eikayet konusu ma\u011fduriyet giderildiyse, do\u011frulama sonras\u0131 ilk de\u011ferlendirmeyle ayn\u0131 yerde derhal yay\u0131nlan\u0131r.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Sahte yorum yasa\u011f\u0131:<\/strong> Sat\u0131\u015f\u0131 art\u0131rmak i\u00e7in do\u011fru olmayan de\u011ferlendirme yap\u0131lmas\u0131na y\u00f6nelik ger\u00e7ek\/t\u00fczel ki\u015fiyle anla\u015fma yap\u0131lamaz veya hizmet sat\u0131n al\u0131namaz.<\/li>\n        <\/ul>\n      <\/section>\n\n      <section id=\"sikayet\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">\u015eikayet Platformlar\u0131nda Cevap S\u00fcresi 72 \u2192 48 Saat (Madde 13)<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">28\/C maddesinin birinci f\u0131kras\u0131n\u0131n (a) bendinde yer alan \"<strong style=\"font-weight: 700; color: #221362;\">en az yetmi\u015f iki saat<\/strong>\" ibaresi \"<strong style=\"font-weight: 700; color: #221362;\">k\u0131rk sekiz saat<\/strong>\" olarak de\u011fi\u015ftirildi ve bende \u015fu c\u00fcmle eklendi:<\/p>\n        <blockquote style=\"margin: 8px 0; padding: 26px 30px; border-radius: 20px; background: rgba(255,255,255,0.6); border: 1px solid rgba(255,255,255,0.9); box-shadow: 0 18px 44px -26px rgba(43,33,104,0.3); font-weight: 500; font-size: 18px; line-height: 1.75; color: #221362;\">\"Tan\u0131nan bu s\u00fcre i\u00e7inde cevap verilmedi\u011fi takdirde, de\u011ferlendirme do\u011frudan yay\u0131nlan\u0131r.\"<\/blockquote>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Yani sat\u0131c\u0131n\u0131n cevap s\u00fcresi 48 saate indi; s\u00fcre i\u00e7inde cevap verilmezse de\u011ferlendirme do\u011frudan yay\u0131na girer.<\/p>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Ayr\u0131ca <strong style=\"font-weight: 700; color: #221362;\">Madde 14<\/strong> ile \"Haks\u0131z Ticari Uygulama Olarak Kabul Edilen \u00d6rnek Uygulamalar\" ekinin \"A-Aldat\u0131c\u0131 Ticari Uygulamalar\" b\u00f6l\u00fcm\u00fcndeki (13) numaral\u0131 bent (\"mevzuata ayk\u0131r\u0131 olarak sa\u011fl\u0131k beyan\u0131nda bulunmak\") y\u00fcr\u00fcrl\u00fckten kald\u0131r\u0131ld\u0131; bu konu yeniden d\u00fczenlenen di\u011fer maddelerde ele al\u0131nd\u0131. <strong style=\"font-weight: 700; color: #221362;\">Madde 15<\/strong> uyar\u0131nca Y\u00f6netmelik 1\/8\/2026'da y\u00fcr\u00fcrl\u00fc\u011fe girdi, <strong style=\"font-weight: 700; color: #221362;\">Madde 16<\/strong> uyar\u0131nca h\u00fck\u00fcmlerini Ticaret Bakan\u0131 y\u00fcr\u00fct\u00fcr.<\/p>\n      <\/section>\n\n      <section id=\"checklist\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">\u0130\u015fletmeler Hangi Ad\u0131mlar\u0131 Atmal\u0131?<\/h2>\n        <ol style=\"margin: 0; padding-left: 22px; display: flex; flex-direction: column; gap: 10px; font-weight: 400; font-size: 18px; line-height: 1.75; color: #3D4466;\">\n          <li><strong style=\"font-weight: 700; color: #221362;\">Aktif reklam kampanyalar\u0131n\u0131 g\u00f6zden ge\u00e7irin.<\/strong> \u00d6zellikle indirim, \u00e7evre beyan\u0131, AI i\u00e7erik ve influencer kampanyalar\u0131 \u00f6ncelikli.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Fiyatland\u0131rma sisteminizi son 10 g\u00fcn kural\u0131na g\u00f6re yap\u0131land\u0131r\u0131n.<\/strong> Otomatik \"en d\u00fc\u015f\u00fck fiyat\" takibi kurun.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">\u00c7evresel beyanlar\u0131n\u0131z\u0131n belgesini toplay\u0131n.<\/strong> Sertifikas\u0131z \"do\u011fal\", \"\u00e7evre dostu\", \"s\u00fcrd\u00fcr\u00fclebilir\" ifadelerini kald\u0131r\u0131n.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Influencer s\u00f6zle\u015fmelerinizi g\u00fcncelleyin.<\/strong> \"Reklam\/Tan\u0131t\u0131m\" ibaresi ve etiketleme kurallar\u0131n\u0131 brief'e ekleyin.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">AI ile \u00fcretilen t\u00fcm i\u00e7erikleri a\u00e7\u0131k\u00e7a etiketleyin.<\/strong> Ger\u00e7ek ki\u015filerin AI dijital kopyas\u0131yla tavsiye izlenimi veren i\u00e7erikler tamamen yasak.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Hedefli reklam \u015feffafl\u0131k bildirimlerinizi haz\u0131rlay\u0131n.<\/strong> \"Bu reklam\u0131 neden g\u00f6r\u00fcyorum?\" sorusuna kolay eri\u015filebilir cevap sunun; \u00e7ocuk profillemesini kald\u0131r\u0131n.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Yorum ve de\u011ferlendirme sisteminizi denetleyin.<\/strong> Do\u011frulanamayan yorumlar\u0131 kald\u0131r\u0131n; da\u011f\u0131t\u0131lm\u0131\u015f yorumlar\u0131 ayn\u0131 alanda g\u00f6sterin.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">\u015eikayet yan\u0131t s\u00fcre\u00e7lerinizi 48 saate g\u00f6re yeniden tasarlay\u0131n.<\/strong><\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Akademik unvan kullan\u0131m\u0131n\u0131 g\u00f6zden ge\u00e7irin.<\/strong><\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Takviye edici g\u0131da reklamlar\u0131n\u0131z\u0131<\/strong> 27\/10 ve 8\/3 h\u00fck\u00fcmlerine g\u00f6re revize edin.<\/li>\n        <\/ol>\n      <\/section>\n\n      <section style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">Sonu\u00e7<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">1 A\u011fustos 2026 itibar\u0131yla y\u00fcr\u00fcrl\u00fc\u011fe giren bu d\u00fczenlemeler; influencer marketing, AI destekli reklamc\u0131l\u0131k, hedefli reklamc\u0131l\u0131k, indirim ileti\u015fimi, \u00e7evresel beyanlar ve t\u00fcketici de\u011ferlendirmeleri gibi dijital pazarlaman\u0131n en dinamik alanlar\u0131n\u0131 do\u011frudan etkiliyor. Uyum, sadece hukuki bir y\u00fck\u00fcml\u00fcl\u00fck de\u011fil; ayn\u0131 zamanda uzun vadeli marka g\u00fcveni in\u015fa etmenin de temel ta\u015f\u0131.<\/p>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Reklam kampanyalar\u0131n\u0131z\u0131 yeni y\u00f6netmeli\u011fe uyumlu hale getirmek ve mevcut s\u00fcre\u00e7lerinizi g\u00f6zden ge\u00e7irmek i\u00e7in uzman deste\u011fine ihtiyac\u0131n\u0131z olursa <a href=\"\/demo-talep\/\" style=\"color: #5B36C4; font-weight: 700;\">bize ula\u015fabilirsiniz.<\/a><\/p>\n      <\/section>\n\n      <div style=\"margin: 8px 0 0; padding: 24px 28px; border-radius: 20px; background: rgba(255,255,255,0.6); border: 1px solid rgba(255,255,255,0.9); font-size: 14.5px; line-height: 1.75; color: #4A4E66;\">\n        <div style=\"font-weight: 800; font-size: 14px; color: #221362; margin-bottom: 10px;\">Kaynaklar<\/div>\n        <ul style=\"margin: 0; padding-left: 20px; display: flex; flex-direction: column; gap: 6px;\">\n          <li>T.C. Ticaret Bakanl\u0131\u011f\u0131 resmi duyurusu (27 Temmuz 2026)<\/li>\n          <li>1 Temmuz 2026 tarihli ve 33297 say\u0131l\u0131 Resm\u00ee Gazete \u2014 Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011finde De\u011fi\u015fiklik Yap\u0131lmas\u0131na Dair Y\u00f6netmelik<\/li>\n          <li>10\/1\/2015 tarihli ve 29232 say\u0131l\u0131 Resm\u00ee Gazete \u2014 Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi (as\u0131l metin)<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n  <\/article>\n  <article hidden lang=\"en\" data-screen-label=\"Blog Yaz\u0131s\u0131\" class=\"content-pad\" style=\"max-width: 1340px; margin: 0 auto; padding: 150px 48px 40px;\">\n    <header style=\"display: flex; flex-direction: column; align-items: center; text-align: center; gap: 26px; max-width: 980px; margin: 0 auto;\">\n      <div style=\"display: inline-flex; align-items: center; gap: 12px; padding: 5px 18px 5px 5px; border-radius: 999px; background: rgba(255,255,255,0.65); border: 1px solid rgba(255,255,255,0.95); box-shadow: 0 10px 24px -14px rgba(43,33,104,0.35); font-size: 14px;\">\n        <span style=\"display: inline-flex; align-items: center; gap: 8px; padding: 0 2px 0 0; color: #5B36C4; font-weight: 700;\"><span style=\"width: 30px; height: 30px; border-radius: 50%; background: #fff; box-shadow: inset 0 0 0 1px rgba(34,19,98,0.1); display: grid; place-items: center;\"><img decoding=\"async\" src=\"https:\/\/hywick.com\/wp-content\/uploads\/2026\/07\/icon-logo.png\" alt=\"\" style=\"width: 16px; height: 16px; object-fit: contain;\"><\/span>Regulation<\/span>\n        <span aria-hidden=\"true\" style=\"width: 1px; height: 16px; background: rgba(34,19,98,0.16);\"><\/span>\n        <span style=\"font-weight: 600; color: #4A4E66;\">July 29, 2026 \u00b7 12 min read<\/span>\n      <\/div>\n      <h1 style=\"font-weight: 300; font-size: clamp(36px, 4.6vw, 68px); line-height: 1.08; letter-spacing: -0.04em; margin: 0; color: #221362; text-wrap: balance;\">August 1, 2026 advertising regulation: <strong style=\"font-weight: 700; background: linear-gradient(135deg, #6366f1 0%, #8b5cf6 50%, #a855f7 100%); -webkit-background-clip: text; background-clip: text; color: transparent;\">a full article-by-article guide<\/strong><\/h1>\n      <p style=\"margin: 0; font-weight: 400; font-size: 20px; line-height: 1.65; color: #3D4466; max-width: 760px; text-wrap: pretty;\">From discount messaging to influencer labels, environmental claims to AI-generated content \u2014 the regulation reshaping the entire advertising ecosystem, article by article.<\/p>\n    <\/header>\n\n    <img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/hywick.com\/wp-content\/uploads\/2026\/10\/reklam-yonetmeligi.webp\" width=\"2048\" height=\"1152\" fetchpriority=\"high\" alt=\"Ofis masas\u0131nda sekmeli y\u00f6netmelik belgesi, kalem, m\u00fch\u00fcr ve reklam g\u00f6r\u00fcnen bir telefon\" style=\"display: block; width: 100%; aspect-ratio: 21 \/ 9; object-fit: cover; object-position: 75% 66%; border-radius: 28px; margin-top: 64px; box-shadow: 0 40px 90px -40px rgba(43,33,104,0.5);\">\n\n    <div style=\"display: flex; flex-direction: column; gap: 24px; max-width: 760px; margin: 72px auto 0;\">\n\n      <section style=\"display: flex; flex-direction: column; gap: 20px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">Introduction: A New Era in Advertising Law<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Published in the <strong style=\"font-weight: 700; color: #221362;\">Official Gazette No. 33297 dated July 1, 2026<\/strong>, the \"Regulation Amending the Regulation on Commercial Advertising and Unfair Commercial Practices\" <strong style=\"font-weight: 700; color: #221362;\">entered into force on August 1, 2026.<\/strong> The amendment was made to the original Regulation published in Official Gazette No. 29232 dated 10\/1\/2015, and it covers nearly every area of the advertising ecosystem.<\/p>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">In this guide, we summarize every change the regulation introduces <strong style=\"font-weight: 700; color: #221362;\">article by article<\/strong>, in plain language that advertisers can easily follow.<\/p>\n      <\/section>\n\n      <nav aria-label=\"Yaz\u0131da neler var\" style=\"margin: 12px 0; padding: 28px 32px; border-radius: 20px; background: rgba(255,255,255,0.6); border: 1px solid rgba(255,255,255,0.9); box-shadow: 0 18px 44px -26px rgba(43,33,104,0.3);\">\n        <div style=\"font-weight: 800; font-size: 15px; color: #221362; margin-bottom: 12px;\">What\u2019s in This Article?<\/div>\n        <ol class=\"toc\" style=\"margin: 0; padding: 0 0 0 20px; columns: 2; column-gap: 32px; font-size: 16px; line-height: 2; color: #3D4466;\">\n          <li><a href=\"#en-tanimlar\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">New definitions (Art. 4)<\/a><\/li>\n          <li><a href=\"#en-unvan\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">Academic titles<\/a><\/li>\n          <li><a href=\"#en-takviye\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">Food supplements<\/a><\/li>\n          <li><a href=\"#en-indirim\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">Discount advertising<\/a><\/li>\n          <li><a href=\"#en-cevre\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">Environmental claims<\/a><\/li>\n          <li><a href=\"#en-ai\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">AI-generated advertising<\/a><\/li>\n          <li><a href=\"#en-influencer\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">Influencer regime (Art. 23\/A)<\/a><\/li>\n          <li><a href=\"#en-hedefli\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">Targeted advertising (Art. 25\/A)<\/a><\/li>\n          <li><a href=\"#en-yasak\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">Prohibited ad categories<\/a><\/li>\n          <li><a href=\"#en-yorumlar\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">Consumer reviews (Art. 28\/B)<\/a><\/li>\n          <li><a href=\"#en-sikayet\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">Complaint response time: 48 hours<\/a><\/li>\n          <li><a href=\"#en-checklist\" class=\"toc-link\" style=\"color: #3D4466; text-decoration: none;\">What should businesses do?<\/a><\/li>\n        <\/ol>\n      <\/nav>\n\n      <section id=\"en-tanimlar\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">New Definitions (Article 4)<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Four new definitions were added to Article 4 of the Regulation. They are the key to how the following articles will be interpreted:<\/p>\n        <ul style=\"margin: 0; padding-left: 22px; display: flex; flex-direction: column; gap: 10px; font-weight: 400; font-size: 18px; line-height: 1.75; color: #3D4466;\">\n          <li><strong style=\"font-weight: 700; color: #221362;\">Environmental claim:<\/strong> Any statement or visual suggesting that a good or service provides an environmental benefit, or that its negative environmental impact is reduced or absent, in relation to its components, production, placing on the market, presentation, use or disposal.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Social media:<\/strong> An online environment that allows users to create, view or share content such as text, images, audio and location.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Social media influencer:<\/strong> A natural or legal person who carries out marketing communication by sharing content promoting a good or service on social media, on their own behalf or on behalf of an advertiser, and who turns this communication into a benefit.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Consumer reviews:<\/strong> Any expression of experience made by consumers online, including comments and ratings such as scores or stars.<\/li>\n        <\/ul>\n      <\/section>\n\n      <section id=\"en-unvan\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">Academic Titles Can No Longer Be Used Misleadingly (Article 2)<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">In subparagraph (g) of the fifth paragraph of Article 7, the phrase \"<strong style=\"font-weight: 700; color: #221362;\">academic titles,<\/strong>\" was added after \"awards,\". From now on, using academic titles (Prof., Dr., etc.) in a misleading or deceptive way in advertising is prohibited.<\/p>\n      <\/section>\n\n      <section id=\"en-takviye\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">Comparative Advertising of Food Supplements Is Prohibited (Article 3)<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">In the third paragraph of Article 8, the phrase \"<strong style=\"font-weight: 700; color: #221362;\">and food supplements<\/strong>\" was added after \"Food\". The last sentence of the paragraph was also repealed. Result: food supplements cannot be advertised comparatively on matters that fall under health claims.<\/p>\n      <\/section>\n\n      <section id=\"en-indirim\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">New Rules for Discount Advertising (Article 4)<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">The third paragraph of Article 14 was completely amended and new paragraphs were added to the article:<\/p>\n        <h3 style=\"font-weight: 700; font-size: 20px; line-height: 1.3; margin: 8px 0 0; color: #221362;\">How is the pre-discount price determined?<\/h3>\n        <ul style=\"margin: 0; padding-left: 22px; display: flex; flex-direction: column; gap: 10px; font-weight: 400; font-size: 18px; line-height: 1.75; color: #3D4466;\">\n          <li><strong style=\"font-weight: 700; color: #221362;\">For sales of goods:<\/strong> The <strong style=\"font-weight: 700; color: #221362;\">lowest price<\/strong> applied within the <strong style=\"font-weight: 700; color: #221362;\">ten days<\/strong> before the start of the discount is taken as the basis.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">For perishable goods and services:<\/strong> The <strong style=\"font-weight: 700; color: #221362;\">price immediately preceding<\/strong> the discounted price is taken as the basis.<\/li>\n        <\/ul>\n        <div style=\"margin: 8px 0; padding: 28px 32px; border-radius: 20px; background: rgba(255,255,255,0.6); border: 1px solid rgba(255,255,255,0.9); box-shadow: 0 18px 44px -26px rgba(43,33,104,0.3); font-weight: 600; font-size: 20px; line-height: 1.6; letter-spacing: -0.01em; color: #221362; text-wrap: pretty;\">In other words, the struck-through price in a \"was 1,000 TL, now 499 TL\" ad must reflect the lowest price of the last 10 days.<\/div>\n        <h3 style=\"font-weight: 700; font-size: 20px; line-height: 1.3; margin: 8px 0 0; color: #221362;\">Separate price rule for different sales channels (New paragraph 5)<\/h3>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">If a good or service is offered through more than one sales channel (website, store, marketplace), the pre-discount price is calculated <strong style=\"font-weight: 700; color: #221362;\">only on the price in the channel where the discount is applied<\/strong>. The price in one channel cannot serve as the reference for a discount in another channel.<\/p>\n        <h3 style=\"font-weight: 700; font-size: 20px; line-height: 1.3; margin: 8px 0 0; color: #221362;\">Loyalty program ads are also covered (New paragraph 6)<\/h3>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Ads for loyalty programs created to strengthen consumers\u2019 relationship with a brand are subject to Article 14 when the program is easily accessible and usable by consumers.<\/p>\n        <h3 style=\"font-weight: 700; font-size: 20px; line-height: 1.3; margin: 8px 0 0; color: #221362;\">Conditional sales ads follow the same rules (New paragraph 7)<\/h3>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Ads for sales tied to a specific condition, such as \"buy 3, pay for 2\" or \"20% off purchases over 500 TL\", are subject to Article 14, except for the rules on displaying quantities.<\/p>\n      <\/section>\n\n      <section id=\"en-cevre\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">Strict Proof Required for Environmental Claims (Article 5)<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Fundamental changes were made to Article 17 of the Regulation:<\/p>\n        <ul style=\"margin: 0; padding-left: 22px; display: flex; flex-direction: column; gap: 10px; font-weight: 400; font-size: 18px; line-height: 1.75; color: #3D4466;\">\n          <li>In 17\/2, the phrase \"<strong style=\"font-weight: 700; color: #221362;\">and misleading<\/strong>\" was added after \"deceiving consumers\".<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">New 17\/3:<\/strong> Certificates and approvals in ads containing environmental claims must be proven with documents obtained from <strong style=\"font-weight: 700; color: #221362;\">authorized institutions and organizations, relevant university departments, or accredited\/independent research, testing and assessment bodies<\/strong>.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">New 17\/5:<\/strong> General terms such as \"eco-friendly\", \"natural\" or \"sustainable\" cannot be used without explanation or in a way that creates ambiguity for consumers.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">New 17\/6:<\/strong> Environmental claims must clearly state <strong style=\"font-weight: 700; color: #221362;\">which part, component or stage of the life cycle<\/strong> of the product they relate to. Explanatory information on the measurement\/assessment method must be provided where the ad is published, or on a website reached via a link or notice.<\/li>\n        <\/ul>\n        <div style=\"margin: 8px 0; padding: 28px 32px; border-radius: 20px; background: rgba(255,255,255,0.6); border: 1px solid rgba(255,255,255,0.9); box-shadow: 0 18px 44px -26px rgba(43,33,104,0.3); font-weight: 600; font-size: 20px; line-height: 1.6; letter-spacing: -0.01em; color: #221362; text-wrap: pretty;\">In short, greenwashing now carries a serious risk of sanctions.<\/div>\n      <\/section>\n\n      <section id=\"en-ai\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">AI-Generated Advertising (Article 6)<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">The new <strong style=\"font-weight: 700; color: #221362;\">paragraph 8<\/strong> added to Article 18 of the Regulation:<\/p>\n        <blockquote style=\"margin: 8px 0; padding: 26px 30px; border-radius: 20px; background: rgba(255,255,255,0.6); border: 1px solid rgba(255,255,255,0.9); box-shadow: 0 18px 44px -26px rgba(43,33,104,0.3); font-weight: 500; font-size: 18px; line-height: 1.75; color: #221362;\">\"Where artificial intelligence or other software is used in advertising in a way that materially affects consumers\u2019 economic behavior regarding a good or service, or where digital characters indistinguishable from humans are created using AI technologies, this shall be stated in a clear, understandable and distinguishable manner.\"<\/blockquote>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">So if you use an AI-generated character that cannot be distinguished from a human, you must clearly state this in the ad.<\/p>\n      <\/section>\n\n      <section id=\"en-influencer\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">A New Regime for Social Media Influencers \u2014 Article 23\/A<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">The new <strong style=\"font-weight: 700; color: #221362;\">Article 23\/A<\/strong> added to the Regulation completely redefines influencer advertising.<\/p>\n        <h3 style=\"font-weight: 700; font-size: 20px; line-height: 1.3; margin: 8px 0 0; color: #221362;\">When must content be labeled as an \"ad\"?<\/h3>\n        <ul style=\"margin: 0; padding-left: 22px; display: flex; flex-direction: column; gap: 10px; font-weight: 400; font-size: 18px; line-height: 1.75; color: #3D4466;\">\n          <li>When it promotes or directs users to the advertiser\u2019s goods\/services or to the advertiser,<\/li>\n          <li>When the influencer receives monetary gain or free\/discounted goods or services from the advertiser,<\/li>\n          <li>When giveaway\/contest\/campaign content organized for the advertiser is shared,<\/li>\n          <li>When a benefit is obtained in return for attending an event organized by the advertiser.<\/li>\n        <\/ul>\n        <h3 style=\"font-weight: 700; font-size: 20px; line-height: 1.3; margin: 8px 0 0; color: #221362;\">Mandatory wording<\/h3>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">The post must include one of the terms <strong style=\"font-weight: 700; color: #221362;\">\"Ad\" or \"Promotion\"<\/strong>. Along with these terms, one of the following formats must also be used:<\/p>\n        <ul style=\"margin: 0; padding-left: 22px; display: flex; flex-direction: column; gap: 10px; font-weight: 400; font-size: 18px; line-height: 1.75; color: #3D4466;\">\n          <li>The advertiser\u2019s name or trade name,<\/li>\n          <li>\"Provided by @[advertiser].\"<\/li>\n          <li>\"Thanks to @[advertiser] for sending me the products.\"<\/li>\n          <li>\"Thanks to @[advertiser].\"<\/li>\n        <\/ul>\n        <h3 style=\"font-weight: 700; font-size: 20px; line-height: 1.3; margin: 8px 0 0; color: #221362;\">Labeling rules<\/h3>\n        <ul style=\"margin: 0; padding-left: 22px; display: flex; flex-direction: column; gap: 10px; font-weight: 400; font-size: 18px; line-height: 1.75; color: #3D4466;\">\n          <li><strong style=\"font-weight: 700; color: #221362;\">Distinguishable<\/strong> from the background and in an easily readable size,<\/li>\n          <li>Positioned so that the consumer can see it <strong style=\"font-weight: 700; color: #221362;\">without scrolling<\/strong> when first encountering the post,<\/li>\n          <li>Placed <strong style=\"font-weight: 700; color: #221362;\">before<\/strong> any other tags and in a distinguishable way,<\/li>\n          <li>Not overlapping with text or icons,<\/li>\n          <li>If the content is spread across multiple posts, <strong style=\"font-weight: 700; color: #221362;\">in every post<\/strong>,<\/li>\n          <li>In case of quotes\/reposts, <strong style=\"font-weight: 700; color: #221362;\">in every post<\/strong>.<\/li>\n        <\/ul>\n        <h3 style=\"font-weight: 700; font-size: 20px; line-height: 1.3; margin: 8px 0 0; color: #221362;\">Audio content<\/h3>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">For audio-only posts, the statement <strong style=\"font-weight: 700; color: #221362;\">\"Contains an ad\/promotion about [advertiser].\"<\/strong> is mandatory at the start of the broadcast and before the ad.<\/p>\n      <\/section>\n\n      <section id=\"en-hedefli\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">Targeted Advertising \u2014 Article 25\/A (Entirely New)<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Presenting ads tailored to specific people or groups by analyzing personal data such as consumers\u2019 <strong style=\"font-weight: 700; color: #221362;\">online behavior, preference history, location and demographic data<\/strong> is considered \"targeted advertising\".<\/p>\n        <h3 style=\"font-weight: 700; font-size: 20px; line-height: 1.3; margin: 8px 0 0; color: #221362;\">Transparency requirement<\/h3>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Targeted advertising is only allowed under this condition: <strong style=\"font-weight: 700; color: #221362;\">the criteria the ad is shown by<\/strong> and <strong style=\"font-weight: 700; color: #221362;\">how these criteria can be changed<\/strong> must be presented to the consumer directly and in an easily accessible way.<\/p>\n        <h3 style=\"font-weight: 700; font-size: 20px; line-height: 1.3; margin: 8px 0 0; color: #221362;\">Prohibited for children<\/h3>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Where the consumer is known, or can reasonably be expected, to be a child, <strong style=\"font-weight: 700; color: #221362;\">targeted advertising based on profiling of personal data is not allowed.<\/strong><\/p>\n      <\/section>\n\n      <section id=\"en-yasak\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">Prohibited Ad Categories Expanded (Article 11)<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">First, a structural change: the <strong style=\"font-weight: 700; color: #221362;\">former Article 26 on specially regulated products<\/strong> such as medicines, medical devices, food, cosmetics, tobacco and alcohol <strong style=\"font-weight: 700; color: #221362;\">was repealed<\/strong>; the prohibitions for these products were moved to the revised Article 27.<\/p>\n        <ul style=\"margin: 0; padding-left: 22px; display: flex; flex-direction: column; gap: 10px; font-weight: 400; font-size: 18px; line-height: 1.75; color: #3D4466;\">\n          <li>In 27\/3, the phrase \"<strong style=\"font-weight: 700; color: #221362;\">illegal games of chance<\/strong>\" was added after \"illegal betting\" \u2014 in addition to fortune-teller, medium, astrologer and illegal betting ads, illegal games of chance are now also prohibited.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">New 27\/10:<\/strong> Food supplements cannot be advertised in a way that gives the impression they replace foods in a normal diet.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">New 27\/11:<\/strong> Medicinal products for human use, e-cigarettes, tobacco products and alcoholic beverages cannot be advertised.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">New 27\/12:<\/strong> Ads in which an AI-generated digital copy of a real person falsely gives the impression of personally experiencing or recommending a good\/service are prohibited.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">New 27\/13:<\/strong> Information about awards that are not based on pre-announced objective criteria and are given in return for a benefit cannot be included in ads.<\/li>\n        <\/ul>\n      <\/section>\n\n      <section id=\"en-yorumlar\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">Consumer Reviews \u2014 Article 28\/B Completely Rewritten<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Article 28\/B of the Regulation was rewritten from scratch. Key provisions:<\/p>\n        <ul style=\"margin: 0; padding-left: 22px; display: flex; flex-direction: column; gap: 10px; font-weight: 400; font-size: 18px; line-height: 1.75; color: #3D4466;\">\n          <li><strong style=\"font-weight: 700; color: #221362;\">Only buyers can review:<\/strong> Reviews taken from channels where purchases cannot be verified may not be published.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Rules must be disclosed to consumers:<\/strong> Publication rules must appear where reviews are published or in a pop-up reached via a link; these rules cannot be set in a way that restricts reviews to certain topics.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Split reviews in one place:<\/strong> If reviews are divided into separate headings such as product\/service, delivery and seller, all of them must be shown in the same place in a clear and easily accessible way.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Objective ordering:<\/strong> Reviews stay published for at least <strong style=\"font-weight: 700; color: #221362;\">one year<\/strong> regardless of whether they are positive or negative, and are sorted by objective criteria such as date, rating or seller. Consumers must be notified immediately of the reason if a review is not published.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Health claim ban:<\/strong> Reviews containing health claims that violate the legislation cannot be published.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Transfer to other channels:<\/strong> Reviews may be published in other channels only in a way that reflects their overall character in the original channel; unverified reviews cannot be used in ads.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Resolving grievances:<\/strong> If the grievance in a complaint has been resolved, this is published immediately after verification in the same place as the original review.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Fake review ban:<\/strong> No agreement may be made with, and no service may be purchased from, a natural or legal person to post untrue reviews in order to increase sales.<\/li>\n        <\/ul>\n      <\/section>\n\n      <section id=\"en-sikayet\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">Response Time on Complaint Platforms Cut from 72 to 48 Hours (Article 13)<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">In subparagraph (a) of the first paragraph of Article 28\/C, the phrase \"<strong style=\"font-weight: 700; color: #221362;\">at least seventy-two hours<\/strong>\" was changed to \"<strong style=\"font-weight: 700; color: #221362;\">forty-eight hours<\/strong>\", and the following sentence was added:<\/p>\n        <blockquote style=\"margin: 8px 0; padding: 26px 30px; border-radius: 20px; background: rgba(255,255,255,0.6); border: 1px solid rgba(255,255,255,0.9); box-shadow: 0 18px 44px -26px rgba(43,33,104,0.3); font-weight: 500; font-size: 18px; line-height: 1.75; color: #221362;\">\"If no response is given within this period, the review is published directly.\"<\/blockquote>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">So the seller\u2019s response time has been reduced to 48 hours; if no response is given in time, the review goes live directly.<\/p>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">In addition, under <strong style=\"font-weight: 700; color: #221362;\">Article 14<\/strong>, item (13) (\"making health claims in violation of the legislation\") in section \"A \u2013 Misleading Commercial Practices\" of the annex \"Sample Practices Considered Unfair Commercial Practices\" was repealed; the topic is now covered in the other revised articles. Under <strong style=\"font-weight: 700; color: #221362;\">Article 15<\/strong>, the Regulation entered into force on 1\/8\/2026, and under <strong style=\"font-weight: 700; color: #221362;\">Article 16<\/strong>, its provisions are enforced by the Minister of Trade.<\/p>\n      <\/section>\n\n      <section id=\"en-checklist\" style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">What Steps Should Businesses Take?<\/h2>\n        <ol style=\"margin: 0; padding-left: 22px; display: flex; flex-direction: column; gap: 10px; font-weight: 400; font-size: 18px; line-height: 1.75; color: #3D4466;\">\n          <li><strong style=\"font-weight: 700; color: #221362;\">Review your active ad campaigns.<\/strong> Discount, environmental claim, AI content and influencer campaigns are the priority.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Set up your pricing system around the last-10-days rule.<\/strong> Put automatic \"lowest price\" tracking in place.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Gather documentation for your environmental claims.<\/strong> Remove uncertified \"natural\", \"eco-friendly\" and \"sustainable\" claims.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Update your influencer contracts.<\/strong> Add the \"Ad\/Promotion\" label and labeling rules to your briefs.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Clearly label all AI-generated content.<\/strong> Content that uses AI digital copies of real people to suggest a recommendation is completely prohibited.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Prepare transparency notices for targeted ads.<\/strong> Offer an easily accessible answer to \"Why am I seeing this ad?\" and remove child profiling.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Audit your review and rating system.<\/strong> Remove unverifiable reviews and show split reviews in one place.<\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Redesign your complaint response processes around 48 hours.<\/strong><\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Review how you use academic titles.<\/strong><\/li>\n          <li><strong style=\"font-weight: 700; color: #221362;\">Revise your food supplement ads<\/strong> in line with 27\/10 and 8\/3.<\/li>\n        <\/ol>\n      <\/section>\n\n      <section style=\"display: flex; flex-direction: column; gap: 20px; padding-top: 32px;\">\n        <h2 style=\"font-weight: 700; font-size: clamp(26px, 2.4vw, 32px); line-height: 1.2; letter-spacing: -0.025em; margin: 0; color: #221362; text-wrap: balance;\">Conclusion<\/h2>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">Effective August 1, 2026, these rules directly affect the most dynamic areas of digital marketing, including influencer marketing, AI-powered advertising, targeted advertising, discount messaging, environmental claims and consumer reviews. Compliance is not just a legal obligation; it is also a cornerstone of building long-term brand trust.<\/p>\n        <p style=\"margin: 0; font-weight: 400; font-size: 18px; line-height: 1.85; color: #3D4466; text-wrap: pretty;\">If you need expert support to bring your ad campaigns in line with the new regulation and review your current processes, <a href=\"\/en\/demo-talep\/\" style=\"color: #5B36C4; font-weight: 700;\">get in touch with us.<\/a><\/p>\n      <\/section>\n\n      <div style=\"margin: 8px 0 0; padding: 24px 28px; border-radius: 20px; background: rgba(255,255,255,0.6); border: 1px solid rgba(255,255,255,0.9); font-size: 14.5px; line-height: 1.75; color: #4A4E66;\">\n        <div style=\"font-weight: 800; font-size: 14px; color: #221362; margin-bottom: 10px;\">Sources<\/div>\n        <ul style=\"margin: 0; padding-left: 20px; display: flex; flex-direction: column; gap: 6px;\">\n          <li>Official announcement of the Ministry of Trade of the Republic of T\u00fcrkiye (July 27, 2026)<\/li>\n          <li>Official Gazette No. 33297 dated July 1, 2026 \u2014 Regulation Amending the Regulation on Commercial Advertising and Unfair Commercial Practices<\/li>\n          <li>Official Gazette No. 29232 dated 10\/1\/2015 \u2014 Regulation on Commercial Advertising and Unfair Commercial Practices (original text)<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n  <\/article>\n\n  <section id=\"cta\" data-screen-label=\"Final CTA\" class=\"content-pad\" style=\"max-width: 1620px; margin: 0 auto; padding: 100px 48px 120px;\">\n    <div style=\"position: relative; overflow: hidden; border-radius: 28px; background: radial-gradient(120% 110% at 75% 0%, #4A2FB0 0%, #2A1A78 38%, #17104A 70%, #0F0B2A 100%); box-shadow: 0 18px 50px rgba(43,33,104,0.18);\">\n      <video autoplay muted loop preload=\"metadata\" playsinline src=\"https:\/\/hywick.com\/wp-content\/uploads\/2026\/10\/fiyatlandirma_bg.mp4\" style=\"position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover;\"><\/video>\n      <div aria-hidden=\"true\" style=\"position: absolute; inset: 0; pointer-events: none; background: linear-gradient(90deg, rgba(15,11,42,0.75) 0%, rgba(15,11,42,0.35) 45%, rgba(15,11,42,0) 75%);\"><\/div>\n      <div class=\"cta-grid\" style=\"position: relative; display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); align-items: center; gap: 40px; min-height: 460px; padding: 72px 72px 56px;\">\n        <div style=\"display: flex; flex-direction: column; align-items: flex-start; gap: 26px;\">\n          <h2 style=\"font-weight: 300; font-size: clamp(34px, 4vw, 58px); line-height: 1.08; letter-spacing: -0.03em; color: #FFFFFF; margin: 0; text-wrap: balance;\">Kurulumu <strong style=\"font-weight: 700;\">birlikte yapal\u0131m.<\/strong><\/h2>\n          <div style=\"display: flex; flex-wrap: wrap; gap: 16px;\">\n            <a href=\"\/demo-talep\/\" style=\"--x:btn; text-decoration: none; display: inline-flex; align-items: center; gap: 19px; background: linear-gradient(135deg,#6366f1 0%,#8b5cf6 50%,#a855f7 100%); color: #fff; font-weight: 700; font-size: 15px; line-height: 1.4; padding: 6px 14px 6px 6px; border-radius: 10px; box-shadow: 0 12px 28px -10px rgba(0,0,0,0.4);\"><span style=\"width: 32px; height: 32px; border-radius: 8px; background: #fff; display: grid; place-items: center;\"><img decoding=\"async\" src=\"https:\/\/hywick.com\/wp-content\/uploads\/2026\/07\/icon-logo.png\" alt=\"\" style=\"width: 18px; height: 18px; object-fit: contain;\"><\/span> Demo Talep Et<\/a>\n            <a href=\"https:\/\/app.hywick.com\/register\" style=\"--x:btn2; text-decoration: none; display: inline-flex; align-items: center; gap: 19px; background: rgba(255,255,255,0.48); -webkit-backdrop-filter: blur(16px) saturate(160%); backdrop-filter: blur(16px) saturate(160%); border: 1px solid rgba(255,255,255,0.6); color: #241E60; font-weight: 700; font-size: 15px; line-height: 1.4; padding: 6px 14px 6px 6px; border-radius: 10px;\"><span style=\"width: 32px; height: 32px; border-radius: 8px; background: rgba(255,255,255,0.6); display: grid; place-items: center;\"><img decoding=\"async\" src=\"https:\/\/hywick.com\/wp-content\/uploads\/2026\/07\/icon-logo.png\" alt=\"\" style=\"width: 18px; height: 18px; object-fit: contain;\"><\/span> 3 G\u00fcn \u00dccretsiz Dene<\/a>\n          <\/div>\n        <\/div>\n        <div class=\"cta-crew\" aria-hidden=\"true\"><\/div>\n      <\/div>\n      <div class=\"cta-app\" style=\"position: relative; display: flex; align-items: center; justify-content: space-between; gap: 18px 32px; flex-wrap: wrap; padding: 22px 72px; border-top: 1px solid rgba(255,255,255,0.14); background: rgba(15,11,42,0.35);\">\n        <div style=\"display: flex; flex-direction: column; gap: 2px;\">\n          <span style=\"font-weight: 700; font-size: 16px; color: #fff;\">hyWick cebinizde de<\/span>\n          <span style=\"font-weight: 300; font-size: 15px; color: rgba(255,255,255,0.8);\">Kampanyalar\u0131n\u0131z\u0131 ve raporlar\u0131n\u0131z\u0131 mobil uygulamadan takip edin.<\/span>\n        <\/div>\n        <div style=\"display: flex; gap: 12px; flex-wrap: wrap;\">\n          <a href=\"https:\/\/apps.apple.com\/tr\/app\/hywick\/id6803676581\" style=\"--x:btn; display: inline-flex; border-radius: 10px;\"><img decoding=\"async\" src=\"https:\/\/tools.applemediaservices.com\/api\/badges\/download-on-the-app-store\/black\/tr-tr\" alt=\"App Store'dan indirin\" style=\"height: 44px; display: block;\"><\/a>\n          <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.hywick.panel\" style=\"--x:btn; text-decoration: none; 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if (bd) { bd.src = bd.src.replace(\"tr-tr\", \"en-us\"); bd.alt = \"Download on the App Store\"; }\n  var gp = cta.querySelector('a[href*=\"play.google\"] span span'); if (gp) gp.textContent = \"GET IT ON\";\n})();\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Mevzuat 29 Temmuz 2026 \u00b7 12 dk okuma 1 A\u011fustos 2026 reklam y\u00f6netmeli\u011fi: tam madde rehberi \u0130ndirim ileti\u015fiminden influencer etiketlerine, \u00e7evresel beyanlardan yapay zek\u00e2 i\u00e7eriklerine kadar reklam ekosisteminin tamam\u0131n\u0131 de\u011fi\u015ftiren d\u00fczenleme \u2014 madde madde. Giri\u015f: Reklam Mevzuat\u0131nda Yeni Bir D\u00f6nem 1 Temmuz 2026 tarihli ve 33297 say\u0131l\u0131 Resm\u00ee Gazete&#8217;de yay\u0131mlanan &#8220;Ticari Reklam ve Haks\u0131z Ticari [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5563,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[60],"tags":[],"class_list":["post-4975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklamlar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>1 A\u011fustos 2026 Reklam Y\u00f6netmeli\u011fi: Tam Madde Rehberi<\/title>\n<meta name=\"description\" content=\"1 A\u011fustos 2026 reklam y\u00f6netmeli\u011fi de\u011fi\u015fikliklerini madde madde \u00f6\u011frenin: indirim, influencer, yapay zek\u00e2 ve \u00e7evresel beyan kurallar\u0131. 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