{"id":4975,"date":"2026-07-29T08:20:08","date_gmt":"2026-07-29T08:20:08","guid":{"rendered":"https:\/\/hywick.com\/?p=4975"},"modified":"2026-08-19T14:08:59","modified_gmt":"2026-08-19T14:08:59","slug":"1-agustos-2026-reklam-yonetmeligi-tam-madde-rehberi","status":"publish","type":"post","link":"https:\/\/hywick.com\/en\/1-agustos-2026-reklam-yonetmeligi-tam-madde-rehberi\/","title":{"rendered":"August 1, 2026 Advertising Regulations: A Complete Article-by-Article Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4975\" class=\"elementor elementor-4975\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7282d4b e-con-full e-flex e-con e-parent\" data-id=\"7282d4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-025c8a4 elementor-widget elementor-widget-html\" data-id=\"025c8a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Nunito:wght@400;500;600;700;800;900&display=swap\" rel=\"stylesheet\">\n<style>\n  * { box-sizing: border-box; }\n  html { scroll-behavior: smooth; }\n  body { margin: 0; color: #102218; -webkit-font-smoothing: antialiased; background: radial-gradient(ellipse 38% 50% at -2% -4%, rgba(255,224,210,0.72) 0%, transparent 62%), radial-gradient(ellipse 85% 85% at 105% 0%, rgba(206,222,255,0.78) 0%, transparent 68%), radial-gradient(ellipse 80% 80% at 105% 100%, rgba(218,215,255,0.7) 0%, transparent 70%), linear-gradient(115deg, #FFF1EB 0%, #FAF1F4 18%, #F0F1FB 50%, #E8EEFB 80%, #DDE6F8 100%); background-attachment: fixed; }\n  .toc-link { transition: opacity .2s ease; }\n  .toc-link:hover { opacity: 0.6; }\n  article section { scroll-margin-top: 110px; }\n  [style*=\"--x:btn\"] { transition: transform .3s cubic-bezier(.22,.61,.36,1), filter .3s ease; }\n  [style*=\"--x:btn\"]:hover { transform: translateY(-3px); filter: brightness(1.05); }\n  @media (max-width: 640px) {\n    .content-pad { padding-left: 24px !important; padding-right: 24px !important; }\n  }\n<\/style>\n<div style=\"font-family: 'Nunito', sans-serif; color: #102218; position: relative; overflow-x: hidden;\">\n\n  <article data-screen-label=\"Blog Yaz\u0131s\u0131\" class=\"content-pad\" style=\"max-width: 1620px; margin: 0 auto; padding: 100px 48px 60px;\">\n    <nav aria-label=\"breadcrumb\" style=\"display: flex; align-items: center; gap: 8px; font-size: 13.5px; color: #8AA095; font-weight: 600; flex-wrap: wrap;\">\n      <a href=\"\/\" class=\"toc-link\" style=\"color: #8AA095; text-decoration: none;\">Ana Sayfa<\/a>\n      <span aria-hidden=\"true\" style=\"color: #B9C8BF;\">\/<\/span>\n      <a href=\"\/blog\" class=\"toc-link\" style=\"color: #8AA095; text-decoration: none;\">Blog<\/a>\n      <span aria-hidden=\"true\" style=\"color: #B9C8BF;\">\/<\/span>\n      <span style=\"color: #3D5A4A;\">1 A\u011fustos 2026 Reklam Y\u00f6netmeli\u011fi<\/span>\n    <\/nav>\n    <div style=\"display: flex; align-items: center; gap: 10px; margin-top: 36px; flex-wrap: wrap;\">\n      <span style=\"background: rgba(139,92,246,0.1); border: 1px solid rgba(139,92,246,0.28); color: #5B36C4; font-weight: 700; font-size: 12px; padding: 6px 14px; border-radius: 99px;\">Mevzuat<\/span>\n      <span style=\"font-size: 13.5px; color: #8AA095;\">29 Temmuz 2026 \u00b7 12 dk okuma<\/span>\n    <\/div>\n    <h1 style=\"font-weight: 800; font-size: clamp(30px, 3.4vw, 46px); letter-spacing: -0.03em; line-height: 1.15; margin: 16px 0 0; max-width: 1100px;\">1 A\u011fustos 2026 Reklam Y\u00f6netmeli\u011fi: Tam Madde Rehberi<\/h1>\n    <p style=\"font-size: 17.5px; line-height: 1.7; color: #3D5A4A; margin: 14px 0 0; max-width: 900px;\">\u0130ndirim ileti\u015fiminden influencer etiketlerine, \u00e7evresel beyanlardan yapay zek\u00e2 i\u00e7eriklerine kadar reklam ekosisteminin tamam\u0131n\u0131 de\u011fi\u015ftiren d\u00fczenleme.<\/p>\n\n    <img decoding=\"async\" src=\"https:\/\/hywick.com\/wp-content\/uploads\/2026\/07\/2151884858.jpg\" alt=\"1 A\u011fustos 2026 reklam y\u00f6netmeli\u011fi tam madde rehberi\" style=\"width: 100%; max-height: 520px; object-fit: cover; border-radius: 22px; margin-top: 32px; box-shadow: 0 24px 60px -20px rgba(45,90,65,0.25);\">\n\n    <div style=\"display: flex; flex-direction: column; gap: 44px; margin-top: 48px; font-size: 16px; line-height: 1.8; color: #2A4034;\">\n\n      <section>\n        <h2 style=\"font-weight: 800; font-size: 26px; letter-spacing: -0.02em; margin: 0 0 12px;\">Giri\u015f: Reklam Mevzuat\u0131nda Yeni Bir D\u00f6nem<\/h2>\n        <p style=\"margin: 0 0 14px;\"><strong>1 Temmuz 2026 tarihli ve 33297 say\u0131l\u0131 Resm\u00ee Gazete'de<\/strong> yay\u0131mlanan \"Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011finde De\u011fi\u015fiklik Yap\u0131lmas\u0131na Dair Y\u00f6netmelik\", <strong>1 A\u011fustos 2026 itibar\u0131yla y\u00fcr\u00fcrl\u00fc\u011fe girdi.<\/strong> De\u011fi\u015fiklik, 10\/1\/2015 tarihli ve 29232 say\u0131l\u0131 Resm\u00ee Gazete'de yay\u0131mlanan as\u0131l Y\u00f6netmelik \u00fczerinde yap\u0131ld\u0131 ve reklam ekosisteminin neredeyse t\u00fcm alanlar\u0131n\u0131 kaps\u0131yor.<\/p>\n        <p style=\"margin: 0;\">Bu rehberde; y\u00f6netmeli\u011fin getirdi\u011fi t\u00fcm de\u011fi\u015fiklikleri <strong>madde madde<\/strong>, reklam veren i\u015fletmelerin anlayaca\u011f\u0131 sadelikte \u00f6zetliyoruz.<\/p>\n      <\/section>\n\n      <div style=\"background: rgba(255,255,252,0.6); border: 1px solid rgba(255,255,255,0.85); border-radius: 18px; padding: 24px 28px; box-shadow: inset 0 1px 0 rgba(255,255,255,0.9), 0 10px 30px rgba(45,90,65,0.06);\">\n        <div style=\"font-weight: 800; font-size: 15px; margin-bottom: 14px;\">Yaz\u0131da Neler Var?<\/div>\n        <ol style=\"margin: 0; padding: 0 0 0 20px; columns: 2; column-gap: 32px; font-size: 14px; line-height: 2; color: #3D5A4A;\">\n          <li><a href=\"#tanimlar\" class=\"toc-link\" style=\"color: #3D5A4A; text-decoration: none;\">Yeni eklenen tan\u0131mlar (Md. 4)<\/a><\/li>\n          <li><a href=\"#unvan\" class=\"toc-link\" style=\"color: #3D5A4A; text-decoration: none;\">Akademik unvanlar<\/a><\/li>\n          <li><a href=\"#takviye\" class=\"toc-link\" style=\"color: #3D5A4A; text-decoration: none;\">Takviye edici g\u0131dalar<\/a><\/li>\n          <li><a href=\"#indirim\" class=\"toc-link\" style=\"color: #3D5A4A; text-decoration: none;\">\u0130ndirimli sat\u0131\u015f reklamlar\u0131<\/a><\/li>\n          <li><a href=\"#cevre\" class=\"toc-link\" style=\"color: #3D5A4A; text-decoration: none;\">\u00c7evresel beyanlar<\/a><\/li>\n          <li><a href=\"#ai\" class=\"toc-link\" style=\"color: #3D5A4A; text-decoration: none;\">Yapay zek\u00e2 ile \u00fcretilen reklamlar<\/a><\/li>\n          <li><a href=\"#influencer\" class=\"toc-link\" style=\"color: #3D5A4A; text-decoration: none;\">Influencer rejimi (Md. 23\/A)<\/a><\/li>\n          <li><a href=\"#hedefli\" class=\"toc-link\" style=\"color: #3D5A4A; text-decoration: none;\">Hedefli reklamc\u0131l\u0131k (Md. 25\/A)<\/a><\/li>\n          <li><a href=\"#yasak\" class=\"toc-link\" style=\"color: #3D5A4A; text-decoration: none;\">Yasak reklam kategorileri<\/a><\/li>\n          <li><a href=\"#yorumlar\" class=\"toc-link\" style=\"color: #3D5A4A; text-decoration: none;\">T\u00fcketici de\u011ferlendirmeleri (Md. 28\/B)<\/a><\/li>\n          <li><a href=\"#sikayet\" class=\"toc-link\" style=\"color: #3D5A4A; text-decoration: none;\">\u015eikayet cevap s\u00fcresi: 48 saat<\/a><\/li>\n          <li><a href=\"#checklist\" class=\"toc-link\" style=\"color: #3D5A4A; text-decoration: none;\">\u0130\u015fletmeler ne yapmal\u0131?<\/a><\/li>\n        <\/ol>\n      <\/div>\n\n      <section id=\"tanimlar\">\n        <h2 style=\"font-weight: 800; font-size: 26px; letter-spacing: -0.02em; margin: 0 0 12px;\">Yeni Eklenen Tan\u0131mlar (Madde 4)<\/h2>\n        <p style=\"margin: 0 0 14px;\">Y\u00f6netmeli\u011fin 4. maddesine d\u00f6rt yeni tan\u0131m eklendi. Bu tan\u0131mlar, sonraki maddelerin nas\u0131l yorumlanaca\u011f\u0131n\u0131n anahtar\u0131:<\/p>\n        <ul style=\"margin: 0; padding-left: 22px; display: flex; flex-direction: column; gap: 8px;\">\n          <li><strong>\u00c7evresel beyan:<\/strong> Bir mal veya hizmetin bile\u015feni, \u00fcretimi, piyasaya arz\u0131, sunumu, kullan\u0131m\u0131 ya da bertaraf s\u00fcrecine ili\u015fkin \u00e7evresel fayda sa\u011flad\u0131\u011f\u0131na veya \u00e7evreye olumsuz etkisinin azalt\u0131ld\u0131\u011f\u0131\/bulunmad\u0131\u011f\u0131na dair ibare veya g\u00f6rsel.<\/li>\n          <li><strong>Sosyal medya:<\/strong> Kullan\u0131c\u0131lar\u0131n internet ortam\u0131nda metin, g\u00f6r\u00fcnt\u00fc, ses ve konum gibi i\u00e7erik olu\u015fturmas\u0131na, g\u00f6r\u00fcnt\u00fclemesine veya payla\u015fmas\u0131na imk\u00e2n sa\u011flayan ortam.<\/li>\n          <li><strong>Sosyal medya etkileyicisi:<\/strong> Sosyal medya \u00fczerinden, kendisi ya da reklam veren ad\u0131na bir mal\/hizmetin tan\u0131t\u0131m\u0131na y\u00f6nelik i\u00e7erik payla\u015farak pazarlama ileti\u015fimi yapan ve bu ileti\u015fimi menfaate d\u00f6n\u00fc\u015ft\u00fcren ger\u00e7ek veya t\u00fczel ki\u015fi.<\/li>\n          <li><strong>T\u00fcketici de\u011ferlendirmeleri:<\/strong> Yorumlar, puan\/y\u0131ld\u0131z gibi derecelendirmeler dahil, t\u00fcketicilerin internet ortam\u0131nda yapt\u0131\u011f\u0131 her t\u00fcrl\u00fc deneyim ifadesi.<\/li>\n        <\/ul>\n      <\/section>\n\n      <section id=\"unvan\">\n        <h2 style=\"font-weight: 800; font-size: 26px; letter-spacing: -0.02em; margin: 0 0 12px;\">Akademik Unvanlar Art\u0131k Yan\u0131lt\u0131c\u0131 Kullan\u0131lamayacak (Madde 2)<\/h2>\n        <p style=\"margin: 0;\">Y\u00f6netmeli\u011fin 7. maddesinin be\u015finci f\u0131kras\u0131n\u0131n (g) bendinde yer alan \"\u00f6d\u00fcller,\" ibaresinden sonra \"<strong>akademik unvanlar,<\/strong>\" ibaresi eklendi. Bundan sonra reklamlarda akademik unvanlar\u0131n (Prof., Dr. vb.) yan\u0131lt\u0131c\u0131 veya aldat\u0131c\u0131 \u015fekilde kullan\u0131lmas\u0131 yasak.<\/p>\n      <\/section>\n\n      <section id=\"takviye\">\n        <h2 style=\"font-weight: 800; font-size: 26px; letter-spacing: -0.02em; margin: 0 0 12px;\">Takviye Edici G\u0131dalar\u0131n Kar\u015f\u0131la\u015ft\u0131rmal\u0131 Reklam\u0131 Yasak (Madde 3)<\/h2>\n        <p style=\"margin: 0;\">Y\u00f6netmeli\u011fin 8. maddesinin \u00fc\u00e7\u00fcnc\u00fc f\u0131kras\u0131nda \"G\u0131da\" ibaresinden sonra \"<strong>ve takviye edici g\u0131dalar\u0131n<\/strong>\" ibaresi eklendi. Ayr\u0131ca ilgili f\u0131kran\u0131n son c\u00fcmlesi y\u00fcr\u00fcrl\u00fckten kald\u0131r\u0131ld\u0131. Sonu\u00e7: Takviye edici g\u0131dalar\u0131n sa\u011fl\u0131k beyan\u0131 kapsam\u0131na giren hususlarda kar\u015f\u0131la\u015ft\u0131rmal\u0131 reklam\u0131 yap\u0131lamaz.<\/p>\n      <\/section>\n\n      <section id=\"indirim\">\n        <h2 style=\"font-weight: 800; font-size: 26px; letter-spacing: -0.02em; margin: 0 0 12px;\">\u0130ndirimli Sat\u0131\u015f Reklamlar\u0131nda Yeni Kurallar (Madde 4)<\/h2>\n        <p style=\"margin: 0 0 14px;\">Y\u00f6netmeli\u011fin 14. maddesinin \u00fc\u00e7\u00fcnc\u00fc f\u0131kras\u0131 tamamen de\u011fi\u015ftirildi ve maddeye yeni f\u0131kralar eklendi:<\/p>\n        <h3 style=\"font-weight: 700; font-size: 18px; margin: 18px 0 8px;\">\u0130ndirim \u00f6ncesi fiyat nas\u0131l belirlenecek?<\/h3>\n        <ul style=\"margin: 0 0 14px; padding-left: 22px; display: flex; flex-direction: column; gap: 7px;\">\n          <li><strong>Mal sat\u0131\u015f\u0131nda:<\/strong> \u0130ndirimin ba\u015flang\u0131\u00e7 tarihinden \u00f6nceki <strong>on g\u00fcn<\/strong> i\u00e7inde uygulanan <strong>en d\u00fc\u015f\u00fck fiyat<\/strong> esas al\u0131n\u0131r.<\/li>\n          <li><strong>\u00c7abuk bozulabilen mallar ile hizmetlerde:<\/strong> \u0130ndirimli fiyattan <strong>bir \u00f6nceki fiyat<\/strong> esas al\u0131n\u0131r.<\/li>\n        <\/ul>\n        <div style=\"background: rgba(139,92,246,0.07); border-left: 3px solid #8b5cf6; border-radius: 0 14px 14px 0; padding: 16px 22px; font-style: italic; color: #3D3466;\">Yani \"1000 TL iken 499 TL\" reklam\u0131ndaki \u00fczeri \u00e7izili fiyat\u0131n, son 10 g\u00fcn\u00fcn en d\u00fc\u015f\u00fck fiyat\u0131n\u0131 yans\u0131tmas\u0131 gerekiyor.<\/div>\n        <h3 style=\"font-weight: 700; font-size: 18px; margin: 22px 0 8px;\">Farkl\u0131 sat\u0131\u015f kanallar\u0131 i\u00e7in ayr\u0131 fiyat kural\u0131 (Yeni f\u0131kra 5)<\/h3>\n        <p style=\"margin: 0 0 14px;\">Bir mal\/hizmet birden fazla sat\u0131\u015f kanal\u0131nda sunuluyorsa (web sitesi, ma\u011faza, pazaryeri), indirim \u00f6ncesi fiyat <strong>yaln\u0131zca indirimin yap\u0131ld\u0131\u011f\u0131 kanaldaki fiyat<\/strong> \u00fczerinden hesaplan\u0131r. Bir kanaldaki fiyat, ba\u015fka kanalda yap\u0131lacak indirimin referans\u0131 olamaz.<\/p>\n        <h3 style=\"font-weight: 700; font-size: 18px; margin: 0 0 8px;\">Sadakat program\u0131 reklamlar\u0131 da kapsamda (Yeni f\u0131kra 6)<\/h3>\n        <p style=\"margin: 0 0 14px;\">T\u00fcketicilerin bir markayla ili\u015fkisini g\u00fc\u00e7lendirmek amac\u0131yla olu\u015fturulan sadakat program\u0131 reklamlar\u0131, program t\u00fcketiciler taraf\u0131ndan kolayca eri\u015filebilir\/kullan\u0131labilir oldu\u011funda 14. madde h\u00fck\u00fcmlerine tabi.<\/p>\n        <h3 style=\"font-weight: 700; font-size: 18px; margin: 0 0 8px;\">Ko\u015fullu sat\u0131\u015f reklamlar\u0131 da ayn\u0131 kurallara tabi (Yeni f\u0131kra 7)<\/h3>\n        <p style=\"margin: 0;\">\"3 al 2 \u00f6de\", \"500 TL \u00fcst\u00fc al\u0131\u015fveri\u015fte %20 indirim\" gibi belirli bir \u015farta ba\u011fl\u0131 sat\u0131\u015f reklamlar\u0131, miktar g\u00f6sterimine ili\u015fkin d\u00fczenlemeler d\u0131\u015f\u0131nda 14. madde h\u00fck\u00fcmlerine tabi.<\/p>\n      <\/section>\n\n      <section id=\"cevre\">\n        <h2 style=\"font-weight: 800; font-size: 26px; letter-spacing: -0.02em; margin: 0 0 12px;\">\u00c7evresel Beyanlarda S\u0131k\u0131 Kan\u0131t Zorunlulu\u011fu (Madde 5)<\/h2>\n        <p style=\"margin: 0 0 14px;\">Y\u00f6netmeli\u011fin 17. maddesinde k\u00f6kl\u00fc de\u011fi\u015fiklikler yap\u0131ld\u0131:<\/p>\n        <ul style=\"margin: 0 0 14px; padding-left: 22px; display: flex; flex-direction: column; gap: 8px;\">\n          <li>17\/2'de \"t\u00fcketicileri aldat\u0131c\u0131\" ibaresinden sonra \"<strong>ve yan\u0131lt\u0131c\u0131<\/strong>\" ibaresi eklendi.<\/li>\n          <li><strong>Yeni 17\/3:<\/strong> \u00c7evresel beyan i\u00e7eren reklamlardaki sertifika ve onaylar\u0131n <strong>yetkili kurum ve kurulu\u015flardan, \u00fcniversitelerin ilgili b\u00f6l\u00fcmlerinden veya akredite\/ba\u011f\u0131ms\u0131z ara\u015ft\u0131rma, test ve de\u011ferlendirme kurulu\u015flar\u0131ndan<\/strong> al\u0131nan belgelerle ispatlanmas\u0131 zorunlu.<\/li>\n          <li><strong>Yeni 17\/5:<\/strong> \"\u00c7evre dostu\", \"do\u011fal\", \"s\u00fcrd\u00fcr\u00fclebilir\" gibi genel i\u00e7erikli kavramlar; a\u00e7\u0131klama yap\u0131lmadan ya da t\u00fcketici nezdinde belirsizli\u011fe neden olacak \u015fekilde kullan\u0131lamaz.<\/li>\n          <li><strong>Yeni 17\/6:<\/strong> \u00c7evresel beyanlar; mal\u0131n <strong>hangi b\u00f6l\u00fcm, par\u00e7a veya ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn hangi s\u00fcreci<\/strong> ile ilgili oldu\u011funu a\u00e7\u0131k\u00e7a belirtmek zorunda. \u00d6l\u00e7\u00fcm\/de\u011ferlendirme y\u00f6ntemine dair a\u00e7\u0131klay\u0131c\u0131 bilgiye reklam\u0131n yay\u0131nland\u0131\u011f\u0131 alanda ya da bir ba\u011flant\u0131\/uyar\u0131 i\u015faretiyle y\u00f6nlendirilen internet sitesinde yer verilmesi zorunlu.<\/li>\n        <\/ul>\n        <div style=\"background: rgba(139,92,246,0.07); border-left: 3px solid #8b5cf6; border-radius: 0 14px 14px 0; padding: 16px 22px; font-style: italic; color: #3D3466;\">K\u0131sacas\u0131 greenwashing (ye\u015fil aklama) art\u0131k ciddi bir yapt\u0131r\u0131m riski ta\u015f\u0131yor.<\/div>\n      <\/section>\n\n      <section id=\"ai\">\n        <h2 style=\"font-weight: 800; font-size: 26px; letter-spacing: -0.02em; margin: 0 0 12px;\">Yapay Zek\u00e2 ile Olu\u015fturulan Reklamlar (Madde 6)<\/h2>\n        <p style=\"margin: 0 0 14px;\">Y\u00f6netmeli\u011fin 18. maddesine eklenen yeni <strong>8. f\u0131kra<\/strong>:<\/p>\n        <blockquote style=\"margin: 0 0 14px; background: rgba(139,92,246,0.07); border-left: 3px solid #8b5cf6; border-radius: 0 14px 14px 0; padding: 18px 22px; color: #3D3466;\">\"Reklamlarda, t\u00fcketicilerin bir mal veya hizmete ili\u015fkin ekonomik davran\u0131\u015f bi\u00e7imini \u00f6nemli \u00f6l\u00e7\u00fcde etkileyecek \u015fekilde yapay zek\u00e2 veya ba\u015fka bir yaz\u0131l\u0131m\u0131n kullan\u0131lmas\u0131 yahut yapay zek\u00e2 teknolojileri kullan\u0131larak insandan ay\u0131rt edilemeyecek dijital karakterlere yer verilmesi halinde bu husus a\u00e7\u0131k, anla\u015f\u0131l\u0131r ve ay\u0131rt edilebilir \u015fekilde belirtilir.\"<\/blockquote>\n        <p style=\"margin: 0;\">Yani AI ile \u00fcretilmi\u015f ve insandan ay\u0131rt edilemeyen bir karakter kullan\u0131yorsan\u0131z, bunu reklamda a\u00e7\u0131k\u00e7a belirtmek zorundas\u0131n\u0131z.<\/p>\n      <\/section>\n\n      <section id=\"influencer\">\n        <h2 style=\"font-weight: 800; font-size: 26px; letter-spacing: -0.02em; margin: 0 0 12px;\">Sosyal Medya Etkileyicileri \u0130\u00e7in Yeni Rejim \u2014 Madde 23\/A<\/h2>\n        <p style=\"margin: 0 0 14px;\">Y\u00f6netmeli\u011fe eklenen yeni <strong>23\/A maddesi<\/strong>, influencer reklamlar\u0131n\u0131 tamamen yeniden d\u00fczenliyor.<\/p>\n        <h3 style=\"font-weight: 700; font-size: 18px; margin: 0 0 8px;\">Hangi durumlarda \"reklam\" belirtilmek zorunda?<\/h3>\n        <ul style=\"margin: 0 0 14px; padding-left: 22px; display: flex; flex-direction: column; gap: 7px;\">\n          <li>Reklam verene ait mal\/hizmete veya reklam verene y\u00f6nlendirme yap\u0131lmas\u0131,<\/li>\n          <li>Reklam verenden maddi kazan\u00e7 ya da \u00fccretsiz\/indirimli mal veya hizmet sa\u011flanmas\u0131,<\/li>\n          <li>Reklam veren i\u00e7in d\u00fczenlenen \u00e7ekili\u015f\/yar\u0131\u015fma\/kampanya i\u00e7eri\u011fi payla\u015f\u0131lmas\u0131,<\/li>\n          <li>Reklam verenin d\u00fczenledi\u011fi bir etkinli\u011fe kat\u0131l\u0131m kar\u015f\u0131l\u0131\u011f\u0131nda menfaat elde edilmesi.<\/li>\n        <\/ul>\n        <h3 style=\"font-weight: 700; font-size: 18px; margin: 0 0 8px;\">Zorunlu ifadeler<\/h3>\n        <p style=\"margin: 0 0 10px;\">Payla\u015f\u0131mda <strong>\"Reklam\" veya \"Tan\u0131t\u0131m\"<\/strong> ifadelerinden birine yer verilmesi zorunlu. Bu ifadelerle birlikte \u015fu formatlardan birine de yer verilmeli:<\/p>\n        <ul style=\"margin: 0 0 14px; padding-left: 22px; display: flex; flex-direction: column; gap: 7px;\">\n          <li>Reklam verenin ad\u0131 veya ticaret unvan\u0131,<\/li>\n          <li>\"@[reklam veren] taraf\u0131ndan sa\u011fland\u0131.\"<\/li>\n          <li>\"\u00dcr\u00fcnleri bana g\u00f6nderdi\u011fi i\u00e7in @[reklam verene] te\u015fekk\u00fcrler.\"<\/li>\n          <li>\"@[reklam verene] te\u015fekk\u00fcrler.\"<\/li>\n        <\/ul>\n        <h3 style=\"font-weight: 700; font-size: 18px; margin: 0 0 8px;\">Etiketleme kurallar\u0131<\/h3>\n        <ul style=\"margin: 0 0 14px; padding-left: 22px; display: flex; flex-direction: column; gap: 7px;\">\n          <li>Arka fondan <strong>ay\u0131rt edilebilir<\/strong> ve kolayca okunabilir b\u00fcy\u00fckl\u00fckte,<\/li>\n          <li>T\u00fcketici payla\u015f\u0131mla ilk kar\u015f\u0131la\u015ft\u0131\u011f\u0131nda <strong>kayd\u0131rma yapmadan<\/strong> g\u00f6rebilece\u011fi konumda,<\/li>\n          <li>Ba\u015fka etiketler varsa <strong>onlardan \u00f6nce<\/strong> ve ay\u0131rt edilebilir \u015fekilde,<\/li>\n          <li>Yaz\u0131\/simge ile \u00f6rt\u00fc\u015fmeyecek bi\u00e7imde,<\/li>\n          <li>\u0130\u00e7erik birden fazla payla\u015f\u0131ma yay\u0131l\u0131yorsa <strong>her payla\u015f\u0131mda<\/strong>,<\/li>\n          <li>Al\u0131nt\u0131\/repost durumunda <strong>her payla\u015f\u0131mda<\/strong> bulunmal\u0131.<\/li>\n        <\/ul>\n        <h3 style=\"font-weight: 700; font-size: 18px; margin: 0 0 8px;\">Sesli i\u00e7erikler<\/h3>\n        <p style=\"margin: 0;\">Yaln\u0131zca sesli payla\u015f\u0131mlarda, yay\u0131n\u0131n ba\u015f\u0131nda ve reklamdan \u00f6nce <strong>\"[reklam veren] hakk\u0131nda reklam\/tan\u0131t\u0131m i\u00e7erir.\"<\/strong> ifadesi zorunlu.<\/p>\n      <\/section>\n\n      <section id=\"hedefli\">\n        <h2 style=\"font-weight: 800; font-size: 26px; letter-spacing: -0.02em; margin: 0 0 12px;\">Hedefli Reklamc\u0131l\u0131k \u2014 Madde 25\/A (Tamamen Yeni)<\/h2>\n        <p style=\"margin: 0 0 14px;\">T\u00fcketicilerin <strong>\u00e7evrimi\u00e7i davran\u0131\u015flar\u0131, tercih ge\u00e7mi\u015fi, konum, demografik veri<\/strong> gibi ki\u015fisel verileri analiz edilerek belirli ki\u015fi\/gruplara \u00f6zel reklam sunulmas\u0131 \"hedefli reklamc\u0131l\u0131k\" say\u0131l\u0131r.<\/p>\n        <h3 style=\"font-weight: 700; font-size: 18px; margin: 0 0 8px;\">\u015eeffafl\u0131k zorunlulu\u011fu<\/h3>\n        <p style=\"margin: 0 0 14px;\">Hedefli reklamc\u0131l\u0131k ancak \u015fu ko\u015fulla yap\u0131labilir: Reklam\u0131n <strong>hangi kriterlere g\u00f6re g\u00f6sterildi\u011fi<\/strong> ve <strong>bu kriterlerin nas\u0131l de\u011fi\u015ftirilebilece\u011fi<\/strong> do\u011frudan ve kolay eri\u015filebilir \u015fekilde t\u00fcketiciye sunulmal\u0131.<\/p>\n        <h3 style=\"font-weight: 700; font-size: 18px; margin: 0 0 8px;\">\u00c7ocuklara yasak<\/h3>\n        <p style=\"margin: 0;\">T\u00fcketicinin \u00e7ocuk oldu\u011funun bilindi\u011fi veya bilinmesinin makul olarak beklendi\u011fi durumlarda, <strong>ki\u015fisel verilere dayal\u0131 profilleme y\u00f6ntemleriyle hedefli reklam yap\u0131lamaz.<\/strong><\/p>\n      <\/section>\n\n      <section id=\"yasak\">\n        <h2 style=\"font-weight: 800; font-size: 26px; letter-spacing: -0.02em; margin: 0 0 12px;\">Yasak Reklam Kategorileri Geni\u015fletildi (Madde 11)<\/h2>\n        <p style=\"margin: 0 0 14px;\">\u00d6nce bir d\u00fczen de\u011fi\u015fikli\u011fi: ila\u00e7, t\u0131bbi cihaz, g\u0131da, kozmetik, t\u00fct\u00fcn, alkol gibi \u00f6zel d\u00fczenlemeli \u00fcr\u00fcnlere ili\u015fkin <strong>eski Madde 26 y\u00fcr\u00fcrl\u00fckten kald\u0131r\u0131ld\u0131<\/strong>; bu \u00fcr\u00fcnlerin yasaklar\u0131 yeniden d\u00fczenlenen 27. maddeye ta\u015f\u0131nd\u0131.<\/p>\n        <ul style=\"margin: 0; padding-left: 22px; display: flex; flex-direction: column; gap: 8px;\">\n          <li>27\/3'te \"yasad\u0131\u015f\u0131 bahis\" ibaresinden sonra \"<strong>yasad\u0131\u015f\u0131 \u015fans oyunu<\/strong>\" ibaresi eklendi \u2014 falc\u0131, medyum, astrolog ve yasad\u0131\u015f\u0131 bahis reklamlar\u0131na ek olarak yasa d\u0131\u015f\u0131 \u015fans oyunlar\u0131 da yasak.<\/li>\n          <li><strong>Yeni 27\/10:<\/strong> Takviye edici g\u0131dalar\u0131n, normal beslenmedeki g\u0131dalar\u0131n yerine ge\u00e7ti\u011fi izlenimi verilerek reklam\u0131 yap\u0131lamaz.<\/li>\n          <li><strong>Yeni 27\/11:<\/strong> Be\u015fer\u00ee t\u0131bbi \u00fcr\u00fcn, elektronik sigara, t\u00fct\u00fcn mamulleri ve alkoll\u00fc i\u00e7kilerin reklam\u0131 yap\u0131lamaz.<\/li>\n          <li><strong>Yeni 27\/12:<\/strong> Ger\u00e7ek bir ki\u015finin AI ile olu\u015fturulmu\u015f dijital kopyas\u0131n\u0131n, ger\u00e7e\u011fe ayk\u0131r\u0131 \u015fekilde bir mal\/hizmeti bizzat deneyimledi\u011fi veya tavsiyede bulundu\u011fu izlenimi veren reklamlar yasak.<\/li>\n          <li><strong>Yeni 27\/13:<\/strong> \u00d6nceden ilan edilen objektif kriterlere dayanmayan ve menfaat kar\u015f\u0131l\u0131\u011f\u0131nda verilen \u00f6d\u00fcllere ili\u015fkin bilgilere reklamlarda yer verilemez.<\/li>\n        <\/ul>\n      <\/section>\n\n      <section id=\"yorumlar\">\n        <h2 style=\"font-weight: 800; font-size: 26px; letter-spacing: -0.02em; margin: 0 0 12px;\">T\u00fcketici De\u011ferlendirmeleri \u2014 Madde 28\/B Tamamen Yenilendi<\/h2>\n        <p style=\"margin: 0 0 14px;\">Y\u00f6netmeli\u011fin 28\/B maddesi ba\u015ftan yaz\u0131ld\u0131. Kritik h\u00fck\u00fcmler:<\/p>\n        <ul style=\"margin: 0 0 14px; padding-left: 22px; display: flex; flex-direction: column; gap: 9px;\">\n          <li><strong>Sadece sat\u0131n alan yorum yapabilir:<\/strong> Sat\u0131n al\u0131m do\u011frulamas\u0131 yap\u0131lamayan mecralardan al\u0131nan de\u011ferlendirmeler yay\u0131mlanamaz.<\/li>\n          <li><strong>Kurallar t\u00fcketiciye a\u00e7\u0131klanmal\u0131:<\/strong> Yay\u0131n kurallar\u0131, de\u011ferlendirmelerin yay\u0131nland\u0131\u011f\u0131 alanda ya da bir ba\u011flant\u0131yla y\u00f6nlendirilen a\u00e7\u0131l\u0131r ekranda yer almal\u0131; bu kurallar de\u011ferlendirmeleri belirli konularla s\u0131n\u0131rland\u0131racak \u015fekilde belirlenemez.<\/li>\n          <li><strong>Da\u011f\u0131t\u0131lm\u0131\u015f yorumlar ayn\u0131 alanda:<\/strong> Yorumlar mal\/hizmet, teslimat, sat\u0131c\u0131 gibi ayr\u0131 ba\u015fl\u0131klara ayr\u0131lm\u0131\u015fsa, hepsine ayn\u0131 alanda a\u00e7\u0131k ve kolay ula\u015f\u0131labilir bi\u00e7imde yer verilmesi zorunlu.<\/li>\n          <li><strong>Objektif s\u0131ralama:<\/strong> De\u011ferlendirmeler olumlu\/olumsuz ayr\u0131m\u0131 yap\u0131lmaks\u0131z\u0131n en az <strong>bir y\u0131l<\/strong> yay\u0131nda kal\u0131r; tarih, de\u011ferlendirme notu, sat\u0131c\u0131 gibi objektif \u00f6l\u00e7\u00fctlere g\u00f6re s\u0131ralan\u0131r. Yay\u0131mlanmayanlar\u0131n gerek\u00e7esi t\u00fcketiciye derhal bildirilir.<\/li>\n          <li><strong>Sa\u011fl\u0131k beyan\u0131 yasa\u011f\u0131:<\/strong> Mevzuata ayk\u0131r\u0131 sa\u011fl\u0131k beyan\u0131 i\u00e7eren de\u011ferlendirmeler yay\u0131mlanamaz.<\/li>\n          <li><strong>Di\u011fer mecralara aktar\u0131m:<\/strong> De\u011ferlendirmeler ancak o mecradaki genel niteli\u011fi yans\u0131tacak \u015fekilde ba\u015fka mecralarda yay\u0131nlanabilir; do\u011frulanmam\u0131\u015f de\u011ferlendirmeler reklamlarda kullan\u0131lamaz.<\/li>\n          <li><strong>Ma\u011fduriyet giderme:<\/strong> \u015eikayet konusu ma\u011fduriyet giderildiyse, do\u011frulama sonras\u0131 ilk de\u011ferlendirmeyle ayn\u0131 yerde derhal yay\u0131nlan\u0131r.<\/li>\n          <li><strong>Sahte yorum yasa\u011f\u0131:<\/strong> Sat\u0131\u015f\u0131 art\u0131rmak i\u00e7in do\u011fru olmayan de\u011ferlendirme yap\u0131lmas\u0131na y\u00f6nelik ger\u00e7ek\/t\u00fczel ki\u015fiyle anla\u015fma yap\u0131lamaz veya hizmet sat\u0131n al\u0131namaz.<\/li>\n        <\/ul>\n      <\/section>\n\n      <section id=\"sikayet\">\n        <h2 style=\"font-weight: 800; font-size: 26px; letter-spacing: -0.02em; margin: 0 0 12px;\">\u015eikayet Platformlar\u0131nda Cevap S\u00fcresi 72 \u2192 48 Saat (Madde 13)<\/h2>\n        <p style=\"margin: 0 0 14px;\">28\/C maddesinin birinci f\u0131kras\u0131n\u0131n (a) bendinde yer alan \"<strong>en az yetmi\u015f iki saat<\/strong>\" ibaresi \"<strong>k\u0131rk sekiz saat<\/strong>\" olarak de\u011fi\u015ftirildi ve bende \u015fu c\u00fcmle eklendi:<\/p>\n        <blockquote style=\"margin: 0 0 14px; background: rgba(139,92,246,0.07); border-left: 3px solid #8b5cf6; border-radius: 0 14px 14px 0; padding: 18px 22px; color: #3D3466;\">\"Tan\u0131nan bu s\u00fcre i\u00e7inde cevap verilmedi\u011fi takdirde, de\u011ferlendirme do\u011frudan yay\u0131nlan\u0131r.\"<\/blockquote>\n        <p style=\"margin: 0 0 14px;\">Yani sat\u0131c\u0131n\u0131n cevap s\u00fcresi 48 saate indi; s\u00fcre i\u00e7inde cevap verilmezse de\u011ferlendirme do\u011frudan yay\u0131na girer.<\/p>\n        <p style=\"margin: 0;\">Ayr\u0131ca <strong>Madde 14<\/strong> ile \"Haks\u0131z Ticari Uygulama Olarak Kabul Edilen \u00d6rnek Uygulamalar\" ekinin \"A-Aldat\u0131c\u0131 Ticari Uygulamalar\" b\u00f6l\u00fcm\u00fcndeki (13) numaral\u0131 bent (\"mevzuata ayk\u0131r\u0131 olarak sa\u011fl\u0131k beyan\u0131nda bulunmak\") y\u00fcr\u00fcrl\u00fckten kald\u0131r\u0131ld\u0131; bu konu yeniden d\u00fczenlenen di\u011fer maddelerde ele al\u0131nd\u0131. <strong>Madde 15<\/strong> uyar\u0131nca Y\u00f6netmelik 1\/8\/2026'da y\u00fcr\u00fcrl\u00fc\u011fe girdi, <strong>Madde 16<\/strong> uyar\u0131nca h\u00fck\u00fcmlerini Ticaret Bakan\u0131 y\u00fcr\u00fct\u00fcr.<\/p>\n      <\/section>\n\n      <section id=\"checklist\">\n        <h2 style=\"font-weight: 800; font-size: 26px; letter-spacing: -0.02em; margin: 0 0 12px;\">\u0130\u015fletmeler Hangi Ad\u0131mlar\u0131 Atmal\u0131?<\/h2>\n        <ol style=\"margin: 0; padding-left: 22px; display: flex; flex-direction: column; gap: 8px;\">\n          <li><strong>Aktif reklam kampanyalar\u0131n\u0131 g\u00f6zden ge\u00e7irin.<\/strong> \u00d6zellikle indirim, \u00e7evre beyan\u0131, AI i\u00e7erik ve influencer kampanyalar\u0131 \u00f6ncelikli.<\/li>\n          <li><strong>Fiyatland\u0131rma sisteminizi son 10 g\u00fcn kural\u0131na g\u00f6re yap\u0131land\u0131r\u0131n.<\/strong> Otomatik \"en d\u00fc\u015f\u00fck fiyat\" takibi kurun.<\/li>\n          <li><strong>\u00c7evresel beyanlar\u0131n\u0131z\u0131n belgesini toplay\u0131n.<\/strong> Sertifikas\u0131z \"do\u011fal\", \"\u00e7evre dostu\", \"s\u00fcrd\u00fcr\u00fclebilir\" ifadelerini kald\u0131r\u0131n.<\/li>\n          <li><strong>Influencer s\u00f6zle\u015fmelerinizi g\u00fcncelleyin.<\/strong> \"Reklam\/Tan\u0131t\u0131m\" ibaresi ve etiketleme kurallar\u0131n\u0131 brief'e ekleyin.<\/li>\n          <li><strong>AI ile \u00fcretilen t\u00fcm i\u00e7erikleri a\u00e7\u0131k\u00e7a etiketleyin.<\/strong> Ger\u00e7ek ki\u015filerin AI dijital kopyas\u0131yla tavsiye izlenimi veren i\u00e7erikler tamamen yasak.<\/li>\n          <li><strong>Hedefli reklam \u015feffafl\u0131k bildirimlerinizi haz\u0131rlay\u0131n.<\/strong> \"Bu reklam\u0131 neden g\u00f6r\u00fcyorum?\" sorusuna kolay eri\u015filebilir cevap sunun; \u00e7ocuk profillemesini kald\u0131r\u0131n.<\/li>\n          <li><strong>Yorum ve de\u011ferlendirme sisteminizi denetleyin.<\/strong> Do\u011frulanamayan yorumlar\u0131 kald\u0131r\u0131n; da\u011f\u0131t\u0131lm\u0131\u015f yorumlar\u0131 ayn\u0131 alanda g\u00f6sterin.<\/li>\n          <li><strong>\u015eikayet yan\u0131t s\u00fcre\u00e7lerinizi 48 saate g\u00f6re yeniden tasarlay\u0131n.<\/strong><\/li>\n          <li><strong>Akademik unvan kullan\u0131m\u0131n\u0131 g\u00f6zden ge\u00e7irin.<\/strong><\/li>\n          <li><strong>Takviye edici g\u0131da reklamlar\u0131n\u0131z\u0131<\/strong> 27\/10 ve 8\/3 h\u00fck\u00fcmlerine g\u00f6re revize edin.<\/li>\n        <\/ol>\n      <\/section>\n\n      <section>\n        <h2 style=\"font-weight: 800; font-size: 26px; letter-spacing: -0.02em; margin: 0 0 12px;\">Sonu\u00e7<\/h2>\n        <p style=\"margin: 0 0 14px;\">1 A\u011fustos 2026 itibar\u0131yla y\u00fcr\u00fcrl\u00fc\u011fe giren bu d\u00fczenlemeler; influencer marketing, AI destekli reklamc\u0131l\u0131k, hedefli reklamc\u0131l\u0131k, indirim ileti\u015fimi, \u00e7evresel beyanlar ve t\u00fcketici de\u011ferlendirmeleri gibi dijital pazarlaman\u0131n en dinamik alanlar\u0131n\u0131 do\u011frudan etkiliyor. Uyum, sadece hukuki bir y\u00fck\u00fcml\u00fcl\u00fck de\u011fil; ayn\u0131 zamanda uzun vadeli marka g\u00fcveni in\u015fa etmenin de temel ta\u015f\u0131.<\/p>\n        <p style=\"margin: 0;\">Reklam kampanyalar\u0131n\u0131z\u0131 yeni y\u00f6netmeli\u011fe uyumlu hale getirmek ve mevcut s\u00fcre\u00e7lerinizi g\u00f6zden ge\u00e7irmek i\u00e7in uzman deste\u011fine ihtiyac\u0131n\u0131z olursa <a href=\"\/demo-talep\" style=\"color: #5B36C4; font-weight: 700;\">bize ula\u015fabilirsiniz.<\/a><\/p>\n      <\/section>\n\n      <div style=\"background: rgba(255,255,252,0.6); border: 1px solid rgba(255,255,255,0.85); border-radius: 18px; padding: 22px 26px; font-size: 13.5px; line-height: 1.75; color: #3D5A4A;\">\n        <div style=\"font-weight: 800; font-size: 14px; color: #102218; margin-bottom: 10px;\">Kaynaklar<\/div>\n        <ul style=\"margin: 0; padding-left: 20px; display: flex; flex-direction: column; gap: 5px;\">\n          <li>T.C. Ticaret Bakanl\u0131\u011f\u0131 resmi duyurusu (27 Temmuz 2026)<\/li>\n          <li>1 Temmuz 2026 tarihli ve 33297 say\u0131l\u0131 Resm\u00ee Gazete \u2014 Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011finde De\u011fi\u015fiklik Yap\u0131lmas\u0131na Dair Y\u00f6netmelik<\/li>\n          <li>10\/1\/2015 tarihli ve 29232 say\u0131l\u0131 Resm\u00ee Gazete \u2014 Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi (as\u0131l metin)<\/li>\n        <\/ul>\n      <\/div>\n\n      <div style=\"border-radius: 22px; background: radial-gradient(120% 140% at 85% -10%, #5B36C4 0%, #3A2190 40%, #241566 75%, #150B45 100%); position: relative; overflow: hidden; padding: 44px 48px; color: #fff; display: flex; align-items: center; justify-content: space-between; gap: 28px; flex-wrap: wrap;\">\n        <div style=\"position: absolute; bottom: -80px; right: -60px; width: 280px; height: 280px; background: radial-gradient(circle, rgba(168,85,247,0.4), transparent 70%);\"><\/div>\n        <div style=\"position: relative; max-width: 680px;\">\n          <h2 style=\"font-weight: 800; font-size: clamp(22px, 2.4vw, 30px); letter-spacing: -0.02em; margin: 0;\">15 dakikal\u0131k bir g\u00f6r\u00fc\u015fmede hyWick'i markan\u0131za \u00f6zel g\u00f6sterelim.<\/h2>\n          <p style=\"font-size: 15px; line-height: 1.7; color: rgba(255,255,255,0.82); margin: 10px 0 0;\">Reklam, fiyat ve yorum verinizi tek panelde toplay\u0131n; y\u00f6netmeli\u011fe uyumu s\u00fcre\u00e7lerinize g\u00f6m\u00fcn.<\/p>\n        <\/div>\n        <a href=\"\/demo-talep\" style=\"--x:btn; position: relative; text-decoration: none; background: #fff; color: #5B21B6; font-weight: 700; font-size: 15px; padding: 15px 28px; border-radius: 14px;\">Demo Talep Et<\/a>\n      <\/div>\n\n    <\/div>\n  <\/article>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ana Sayfa \/ Blog \/ 1 A\u011fustos 2026 Reklam Y\u00f6netmeli\u011fi Mevzuat 29 Temmuz 2026 \u00b7 12 dk okuma 1 A\u011fustos 2026 Reklam Y\u00f6netmeli\u011fi: Tam Madde Rehberi \u0130ndirim ileti\u015fiminden influencer etiketlerine, \u00e7evresel beyanlardan yapay zek\u00e2 i\u00e7eriklerine kadar reklam ekosisteminin tamam\u0131n\u0131 de\u011fi\u015ftiren d\u00fczenleme. Giri\u015f: Reklam Mevzuat\u0131nda Yeni Bir D\u00f6nem 1 Temmuz 2026 tarihli ve 33297 say\u0131l\u0131 Resm\u00ee [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4974,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>1 A\u011fustos 2026 Reklam Y\u00f6netmeli\u011fi: Tam Madde Rehberi - hywick.com<\/title>\n<meta name=\"description\" content=\"\u0130ndirim ileti\u015fiminden influencer etiketlerine, \u00e7evresel beyanlardan yapay zek\u00e2 i\u00e7eriklerine kadar reklam ekosisteminin tamam\u0131n\u0131 de\u011fi\u015ftiren d\u00fczenleme.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hywick.com\/en\/1-agustos-2026-reklam-yonetmeligi-tam-madde-rehberi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"1 A\u011fustos 2026 Reklam Y\u00f6netmeli\u011fi: Tam Madde Rehberi - 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